HMD Global already sells Nokia-branded phones, but now it has purchased the PureView brand from Microsoft, which means that a Nokia PureView smartphone appears to happen again. 41 megapixels in the pocket some?
Does anyone remember the Nokia 808 PureView smartphone that was released in 2012? It may call a clock, but more likely you will remember news about Nokia launching a phone with a 41 megapixel camera. It turns out that the PureView camera was groundbreaking while the phone itself was much less so. Now PureView can make a comeback thanks to HMD Global.
The PureView situation became complicated when Microsoft bought Nokia. Microsoft took control of the PureView name and trademark, but not the image technology that came with Nokia, which then licensed it. We saw some Lumia phones with PureView, but we all know how Windows Phone History ended, apparently taking PureView with it. However, as Thurrott reports, HMD Global has just purchased the PureView brand from Microsoft, which makes it possible to use it on a phone again.
HMD Global is the company currently making and selling Nokia branded smartphones. It also entered into a partnership with the German optical company Carl Zeiss last year, which is known for its image processing technology. Now, HMD has added PureView to the mix, and all the evidence points to a new Nokia PureView smartphone in the works. Why else would you like the PureView brand?
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Nokia as a brand struggles to compete in high-end with Apple's iPhone, Samsung Galaxy and Google Pixel models, but offers consumers a smartphone with a strong focus on the camera experience can work well . It would have to offer something very special, but considering the image quality already available in the latest phones from the three major.
Would a Nokia PureView phone running Android with a 41