Nintendo has a good summer. The Japanese video game company is the best-selling full game publisher for July, and in 2018 generally, according to the market research firm NPD Group.
Nintendo Switch-exclusive roleplay "Octopath Traveler" was the best-selling game in July 2018. This marks the second consecutive month, a Nintendo exclusive has peaked the chart; "Mario Tennis Aces" was the best seller in June. Half of July Top 1
"Nintendo Switch is the only platform that shows annual growth in full-dollar sales with gains of almost 70 percent compared to a year ago, despite the digital sales on Nintendo platforms that are currently not tracked by the NPD Group , says analyst Mat Piscatella. "The year-to-date sales of full-featured software on Nintendo Switch has more than doubled compared to a year ago."
The Switch Console also works well. It was the best-selling hardware platform in July in both dollars and sold devices, said NPD. This is the seventh month Switch has been in hardware sales since March 2017 launch and the first since December 2017. Overall, the device's sales of Nintendo hardware sold its highest peak in July since 2009 when Wii was on shop shelves.  Just because the switch does well does not mean that competitors are doing bad. Xbox One sales increased almost 50% in July and have risen more than 60% compared to r, said NPD. Meanwhile PlayStation 4 to be the best-selling console this year.
Overall, the NPD said in July 2018 computer game hardware, software, accessories and game cards increased by 14% to $ 749 million, compared to one year ago, while annual expenses increase by 17% to 6.8 billion dollars.