When the Nintendo switch was launched in 2017, it seemed as if it would be a random success. Flanked by new listings in Mario Zelda and Splatoon franchise, Switchen was already an improvement over Wii U by the end of the year. All Nintendo had to do was to keep clearing third party developers while maintaining a steady stream of first-party content over the years to come. Unfortunately, game releases played a review in 2018.
You may think that it would affect Switch sales this holiday season. Yes, Nintendo fans are looking forward to Super Smash Bros. Ultimate in December, but Switch, still priced at $ 300, could really compete with $ 200 PS4 and Xbox One bunts? Well, according to the latest data, the answer is a resounding yes.
In a press release on Wednesday, Nintendo revealed that it broke two entries from Thanksgiving to Cyber Monday:
- The Switchen became the fastest-selling Nintendo console in US history over the five-day period.
- The switch had its best-selling week in the US since its launch in March 201
Referring to Adobe Analytics, Nintendo claims that the breaker not only broke a few entries but was also "the most widely-sold online video game product for Black Friday- Cyber Monday Period. " In other words, Switchen sold better than PS4 and Xbox One, both of which were available at lower price points.  Overall, Nintendo's internal sales figures show that consumers spent more than $ 250 million on Nintendo products from November 22 to November 26. This includes video game systems (Switch, 3DS), retro consoles (NES Classic Edition, SNES Classic Edition), games and accessories. Total hardware sales increased by 45% over five days from Thanksgiving to Cyber Monday compared to the same period in 2017.
Nintendo also shared the lifetime of all its home and portable consoles after Black Friday:  Nintendo Switch has reached more than 8.2 million units.
Whether Nintendo's lack of content will cause Switch sales to fall off a rock remains to be seen, but it is clear that the switch is still among the most sought after gadgets available this holiday season.