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Nintendo & Octopath Traveler Impress at Retail in July, according to NPD Report



A slightly delayed Christmas report that tells about video game industry retail data has just been released by the NPD Group, and among the most important takeaways, Nintendo's impressive performance was across the board, with its exclusive RPG Octopath Traveler leading the way for software sales.

Earlier this month, the official Twitter account for Octopath Traveler proudly announced that the latest Nintendo Switch Exclusive JRPG had exceeded one million units sold in less than a month, today's NPD report confirmed that its performance was strong enough to see it steals number one for the month's top 10 best-selling games. In fact, Nintendo has performed very well in every corner of the market. The Nintendo switch was the best-selling hardware platform, Octopath Traveler, the best-selling game, and Nintendo took the top software publisher's honorary brand with over half of the top ten Nintendo platforms.

Elder was Grand Theft Auto V the best-selling game of the month on PS4 and Xbox One, somehow continuing the roles five years after the first launch. And spending in the US on video games was back up this month, this time by 1

4% (17% year to date), despite the fact that there was a quiet release window for new games.

The NPD Group's analysis describes the commercial performance of physical gaming media, both software and hardware, purchased either in retail or through online sales. The information gives us an interesting insight into the overall market, but it is worth noting that the lack of digital sales does not give us the whole picture.

  • July 19, 2012 Video Games Video Hardware, Software, Accessories, and Game Cards grew 14 percent compared to a year ago.

    Report by Food Piscatella from the NPD Group:

    Software

    • , to $ 749m. Growth in hardware and accessory and gaming card expenses offset a decline in the sale of Full Game Software.
    • YTD spending on video games Hardware, software, accessories and game cards increase by 17% compared to the same period a year ago, to $ 6.8 B. The growth has occurred across all expense categories, with accessories and playing cards running the largest dollar growth.
    • Console, portable and PC gaming software sales totaled $ 246 million in July 2018, down 12 percent compared to a year ago. This year, software spending has increased by 5 percent compared with years ago, to $ 2.8.
    • Octopath Traveler was the best selling game in July 2018. July is the second consecutive month that an exclusive Nintendo Switch has top bestseller charts (after Mario Tennis Aces in June). Half of July Top 10 best sellers are exclusive Nintendo platforms.
    • Grand Theft Auto V was the best-selling title in July on both PlayStation 4 and Xbox One platforms. Grand Theft Auto V is ranked the second best-selling title for the whole month.

    Hardware

    • Nintendo Switch is the only platform that shows the year's growth in Full Game dollar sales with gains of almost 70 percent compared to a year ago. The reason for selling Full Game software on the Nintendo Switch has more than doubled compared with a year ago.
    • Nintendo is the best-selling Full Game Software Publisher from both July and 2018 year by year.
    • Dollar sale of games rated by the ESRB as either Teen or All has grown 22% YTD, to $ 1.2B. This represents 44% of the Full Game spending expense, an increase of 6 points relative to YA.
    • Hardware expenses in July 2018 increased by 19 percent compared to a year ago, to $ 217 million. The winnings were powered by Xbox One, Switch and Plug N Play devices like NES Classic.
    • For the 2018-to-date period, HW expenses have increased 21% to $ 1.9B. Spending winnings for Xbox One, PlayStation 4 and Plug N Play devices like NES Classic and SNES Classic have boosted growth. YTD hardware spending is at its highest level since 2011.
    • Nintendo Switch was Juli's best selling hardware platform in both dollars and units sold. This is the seventh month that Switch has led to hardware dollar sales since its launch in March 2017, and its first since December 2017.
    • Unit sales of Nintendo hardware in July 2018 reached its highest point in July month since 2009. [19659008] Xbox One hardware sales continue to grow higher. Dollar sales grew almost 50 percent in July, and have now increased by more than 60 percent so far.
    • Sony PlayStation 4 is still the best-selling console hardware platform so far.

    Peripheral Hardware

    • Total Costs on Accessories and Game Cards grew 49 percent in July 2018, compared to a year ago, to $ 286 million. This represents a record high for a July tracking time. The previous record was set in July 2017, at $ 193 million.
    • Up to now, accessories and gaming card expenses have increased 33 percent compared to a year ago, to $ 2.1. This is also an all-time high, significantly exceeding $ 1.6B generated in 2016 year to date period.
    • Gamepad spending in July 2018 is a full-time high for July, spending the previous high set in July 2017 by 24%. Headset / Headphone sales are also at record level, with sales exceeding the previous high set in July 2015 by over 70%.
    • Xbox One S White Controller was Juli's largest revenue generating accessory while the PS4 DualShock 4 Black Controller

    Best-selling Software Total:

    Octopath Traveler
    GTAV
    MK8D
    Crash Trilogy
    ]
    Fighter 18
    Lego Incredibles
    GoW
    Captain Toad
    Far Cry 5
    Mario Odyssey
    The Crew 2
    R6 Siege
    Mario Tennis Aces
    FIFA 18
    Lego Incredibles

    NBA 2K18

    Best -Selling Nintendo Switch Software:

    Octopath Traveler
    Mario Kart 8
    Legend of Zelda Breath of the Wild
    Super Mario Odyssey
    Mario Tennis Aces
    Captain Toad: Treasure Tracker
    ] Splatoon 2
    Crash Bandicoot: N. Sane Trilogy
    Donkey Kong Tropical Freeze
    Lego Incredibles

    Best Selling Nintendo 3DS Software

    Pokemon: Ultra Sun
    ] Pokemon: Ultra Moon
    Wa Reioware Gold
    Mario Kart 7
    Captain Toad: Treasure Tracker
    Super Smash Bros
    Super Mario 3D Country
    Minecraft
    Super Mario Maker
    Detective Pikachu

    The Best- selling games of 2018 So far

    Far Cry 5
    God of War (2018)
    Monster Hunter: World
    Call of Duty: WWII
    Grand Theft Auto V
    Dragon Ball Fighterz
    Mario Kart 8 *
    NBA 2K18
    MLB 18: The Show
    ] Super Mario Odyssey

    The best-selling games in the last 12 months

    Call of Duty: WWII
    NBA 2K18
    Destiny 2 **
    Madden NFL 18
    Super Mario Odyssey
    ] Far Cry 5
    Star Wars: Battlefront II **
    Assassin's Creed: Origins
    Grand Theft Auto V
    Good of War 2018

    You can see Food Piscatella Its complete collapse of the NPD report in its monthly vid eo analysis.


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