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Nintendo is holding back Zelda’s 35th anniversary because it’s marketing



The Legend of Zelda turned 35 on Sunday, February 21, but Nintendo let the anniversary pass without making much noise. If you are a fan of the publisher’s great adventure series, you may find the silence worrying. But if you look at the anniversary as marketing, Nintendo’s decisions make more sense.

When a company celebrates an anniversary, it is for the purpose of selling more products. And the way Nintendo will maximize the return on these marketing efforts is to spread them and let them breathe.

The first assessment regarding the timing of a Zelda anniversary is Mario. Nintendo’s 35th anniversary of Super Mario is still in progress. It is unlikely that Nintendo wants celebrations for Zelda and Mario to overlap. It would get more from each if it made a certain distinction between the two events.

The company concludes its Mario anniversary on March 31

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In addition to Mario, Nintendo is also concerned about getting the most out of every new Zelda product going forward.

Skyward Sword is the first step on the Zelda 35th Anniversary journey

Even though Nintendo is starting to roll out Zelda’s party balloons and birthday cake, don’t expect everything to come at once. This is still marketing. And Nintendo wants to put The Legend of Zelda: Skyward Sword HD in front.

This is one of the biggest reasons why Nintendo did not talk about other Zelda beyond Skyward Sword HD in its latest Direct video event. The company does not want other Zelda games to distract from attempts to bring Skyward Sword back.

Sure, it could have released Wind Waker and Twilight Princess at the same time, but the company wants Zelda fans to all focus on Skyward Sword.

So instead of creating a situation where other Zelda releases on Switch cannibalize sales that could have gone to Skyward Sword, Nintendo will create a steady cadence of releases to celebrate the series. It starts with Skyward Sword HD in July, but we should hear about what comes soon after that this summer.

Again, the key word here is marketing. Nintendo wants to create a story for Zelda fans that will make them spend as much money as possible. It begins with Skyward Sword HD in July, continues with the likely ports of Wind Waker / Twilight Princess HD, and can then finally culminate with the launch of Breath of the Wild 2.

The idea is to create important moments that Zelda fans will not want to miss. And to participate in the first step of the festivities, all you have to do is drop $ 60 for a Wii remaster.

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