Nintendo made a surprising but welcome announcement Wednesday about its Nintendo Creator Program for YouTube and other platforms. The program, which requires content creators to enter into a contract and share their revenue earnings with Nintendo, is officially terminated. While current Nintendo Creator Program contracts remain alive by the end of December, all content creators can start making and monetizing Nintendo-related videos based on a new set of guidelines.
Without listing all the details of the new guideline, the basic idea is that everyone can live stream or make videos with Nintendo content and can also monetize that content as long as it is done in a legal manner. Nintendo, of course, reserves the right to make the final call on all content release. Approved revenue generation, currently, will be limited to specific platforms, including Twitch, Youtube, Facebook and others.
The decision stands as a dramatic and constructive shift for Nintendo, whose Creator Program was considered a heavy hand, unnecessary and punishable. To go from all content that requires Nintendo official approval, followed by sharing a majority of revenue, into a system that requires zero official guidance, it is guaranteed to be met by both content creators and fans of Nintendo.
Nintendo Creators program will end in late December. Thank you to everyone who participated in the program! https://t.co/kC9I1fjvWG pic.twitter.com/mQSNui8uGN
– Nintendo of America (@NintendoAmerica) November 29, 2018
Nintendo's new guideline does not release completely and unattended. In fact, the new policy still has what can be considered as some serious rules in relation to the extreme liberation rules that other publishers have put. In particular, content creators will still go out of their way to avoid breaking the following two rules when they stream or make videos:
- Videos and images containing only copies of Nintendo Game Content without creative recording or comments are not allowed.
- Do not stream or upload tournaments that are not Nintendo-authorized.
These two rules give some ambiguity about things that do not comment. Let's play videos or the flow of life speeds with little or no comments. And the lack of support for tournaments will probably be a frustrating rule for small game environments and groups after Super Smash Bros. Ultimate is released. The rules seriously come down to how aggressively Nintendo enforces them. Content owners should probably play it safely until Nintendo's enforcement is better known.
The final details worth pointing out is that Nintendo reserves the right to download videos or streams that are "illegal, infringing or inappropriate." Illegal and offensive are understandable and transparent terms, but the use of "inappropriate" gives Nintendo more than enough power to pull down any video it chooses. Again, this may be a non-issue, depending on the severity of Nintendo's enforcement, but do not be surprised to hear that YouTuber claims that Nintendo censures them for "inappropriate" content for a long time.
Nintendo's new online video and image sharing guidelines have already been used, so please share and earn some Nintendo content in the future. There is no need to wait for the official end of Nintendo Creator's Program.