The mobile game “Pokémon Go” was one of the hottest themes in 2016 and got millions of people around the world to interact with the game. Niantic Labs, which created the game, announced a new partnership with Nintendo to bring more titles to launch.
What happened: Niantic joins Nintendo Co Ltd. (OTC: NTDOY) to bring more characters to life by using the company’s real-world augmented reality technology.
First up is the launch of a mobile game centered around the characters from the Nintendo series Pikmin. Game activities for the new game will encourage going. The game will be launched later in 2021 and is the first title created by Niantic̵
Niantic will share more details about the game in the future.
Pikmin is not one of the biggest Nintendo brands. The latest “Pikmin 3” game became the best-selling title in the series with over 1.9 million sales from October to January. The game sold particularly well in Japan with over 820,000 copies sold.
Related link: Looking back on Pokemon’s 25th anniversary: Trading cards, video games and happy meals
Why it’s important: One of the most important takeaways from Niantic News may be what is to come. Niantic and Nintendo will jointly develop games to bring Nintendo characters to life.
That along with Niantic says that it will share more information about the “apps” in the coming months, it is said that more Nintendo characters can get the “Nintendo Go” treatment.
With a huge catalog of intellectual property such as Mario, Zelda and Animal Crossing, Nintendo fans can be happy to hear that more mobile games come from Niantic.
Despite a launch in 2016, “Pokémon Go” had its best year in 2020 in terms of revenue. SensorTower reports that the game exceeded $ 1 billion in the first 10 months of 2020 and had earned over $ 4 billion in lifetime revenue.
Following a 29% drop the year before in 2017, “Pokémon Go” has increased revenue each year from the year before. The game was the third most lucrative mobile title in 2020.
Niantic was spun out of Alphabet Inc. (NASDAQ: GOOG) (NASDAQ: GOOGL) in 2015. The company counts Nintendo, Google, The Pokémon Company and NetEase Inc. (NASDAQ: NTES) among its investors.
NTDOY award campaign: Shares of Nintendo have traded between $ 42.29 and $ 82.55 over the past 52 weeks.
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