قالب وردپرس درنا توس
Home / Technology / Nintendo boss says beefing up Switch sales is the main task of its strategy

Nintendo boss says beefing up Switch sales is the main task of its strategy



Nintendo does what it takes to keep sales on the switch, which sold a disappointing 5 million units in the last six months ended September 30th. Nintendo's new boss said in an analyst briefing that the Nintendo switch remains stable.

Shuntaro Furukawa, who became president of Nintendo on June 28, said the company's strategy has been to introduce expanding numbers of titles to expand appeal from Nintendo Switch.

The company constantly updates add-on content for games, such as Mario Kart 8 Deluxe and Splatoon 2, both of which received updates since April. Nintendo has also had limited time events like Splatoon 2 World Champion and Super Smash Bros. Ultimate Exhibition Camp. These events are places where crowds can "feel the energy in our gaming communities," Furukawa said. Several events come, such as the Nintendo Live 201

8 event that will be in November.

Nintendo's evergreen titles – Super Mario Odyssey, Mario Kart 8 Deluxe, The Legend of Zelda: Breath of the Wild and Splatoon 2 – Maintain their sales moment, Sa Furukawa.

He also said that the Nintendo Switch Online paid service had a good launch in September. He noted that consumers who have subscribed, have chosen a 12-month family or individual membership, are more than half of the total subscribers. Downloadable versions of packaged software are now 60 percent of all digital sales.

"Software publishers have released everything from evergreen titles that appeal to the wide audience for titles that satisfy glowing gaming fans, and sales of these products have been solid," said Furukawa.

Fortnite Battle Royale is downloaded to almost half of all Switch devices sold to date. And he said Square Enix has seen more than 1 million copies downloaded to Octopath Traveler on Switch.

In October, there were over 500 software publishers selling more than 1300 titles on Switch. [19659002] Super Mario Party debuted on October 5th and has sold more than 1.5 million units. Furukawa said he expects it to be another evergreen title. Then, the big games include Pokemon: Let's go Pikachu! And Pokemon: Let's go go Eevee !, both debuted in November. And of course, Super Smash Bros. Ultimate is the big title coming December 4th.

Amiibo's sale of toys based on Nintendo characters has reached 50 million in Furukawa said he believes that the sale of Nintendo Labo, a do-it-yourself kit, will pick up as a new evergreen title.

Meanwhile, Super Mario Run has been installed more than 300 million times on mobile devices, and downloads outside Japan are almost 90 percent of the total.

"I would like to say that the most important thing for this holiday is further admission of the Nintendo Switch," said Furukawa. "In the current fiscal year, the new headlines' release for Nintendo Switch has been concentrated in the third quarter. We have established a solid foot ahead of what will be the second holiday of Nintendo Switch, and we are planning to offer new software so
more people get to know and enjoy the charm of the Nintendo Switch. "


Source link