Following a teaser release late last week, Tag Heuer, the maker of Swiss luxury watches, has announced that it has teamed up with Nintendo to create a Mario-themed smartwatch. And it costs $ 2150.
According to the press release, Tag Heuer’s new premium watch is themed around Nintendo’s iconic mascot, and has a 45 mm dial, a built-in heart rate monitor, compass, accelerometer, water distance up to 5ATM and two straps: a red rubber strap and a black red rubber strap. The watch includes a 430mAh battery, which Tag Heuer claims will deliver a full day of battery life on a single charge.
Tag Heuer’s Mario-themed watch also includes Google’s Wear OS, which means you can access features found on other portable devices using the operating system, such as Google Assistant.
As you’d expect, this limited edition also includes a Super Mario-themed interface with four new dials to choose from, such as one where Mario becomes invisible or another where Mario is on top of a warp tube. Tag Heuer confirmed that it will use a “gamification rewards system”, with Mario greeting you every morning when you wake up, and various animations being played each time you complete a step towards a daily step count.
The Mario-themed smartwatch will be available from July 15 and costs $ 2150. However, only 2,000 units were created, and depending on the region, you can only purchase them in select Tag Heuer stores or on the Tag Heuer official website.
Coming super soon!
Start up July 13th. # TAGHeuerxSuperMario
For priority access, register now: https://t.co/8rcnX4sCZV #StayTuned #SuperMario #Nintendo pic.twitter.com/PTYIXvpcbi
– TAG Heuer (@TAGHeuer) July 12, 2021
Taylor is the Associate Tech Editor at IGN. You can follow her on Twitter @TayNixster.