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Nikon takes on Sony with a mirror-free camera



Nikon presented its first full-frame SLR cameras, which tried to make the ground to Sony on the professional photography market.

The new Nikon Z7 and Z6 devices will feature new lenses and lens attachments, and will be easier than the current program frames, the company said.

$ 4000 Z7, which wants a 45.7 megapixel sensor, will be sold in late September, followed by Z6, which wants 24.5 megapixels, costs around $ 2400 and hits stores in November. "We will deliver new value to the non-free market," said Nikon's President Kazuo Ushida at a media conference in Tokyo on Thursday.

With Nikon's posts, Sony will no longer have the only high-quality, mirror-free cameras that are distinguished by capturing sharp images of fast objects. Canon Inc. has also said that it evaluates its own model and sets the stage for a battle for professionals and enthusiasts. Although smartphones have decimated digital camera sales, the three Japanese companies are taking advantage of branding and sales growth, which are the main suppliers of high-end cameras and lenses for news and sporting events.

"The mirror is no longer a niche product," said Stephen Baker, a consumer-technological analyst at researcher NPD. "It gives advantages in size and weight and battery that makes mirrorless a highly competitive top technology."

While Nikon and Canon dominated the pro market for decades, first with movies and then with digital single-lens cameras, it becomes clearer that the devices without the mirror and pricing system offer advantages. Thanks to advanced image sensors and sophisticated software, mirrorless systems can capture light faster and focus, making it easier to capture sharp images of fast objects.

"We will aim for No. 1

spot in the mirrorless market, Sa Nobuyoshi Gokyu, Head of Nikon's Camera Operations.


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