This afternoon, Nike held its quarterly earnings for the second quarter of fiscal year 2019. One of the great announcements by CEO Mark Parker was the sportswear company's plan to bring a new smart shoe to the performance basketball market in 2019.  "I'm happy to announce that in the new year we will launch a new, adaptive basketball performance platform at the $ 350 price point, "said Parker. "We have a smart shoe designed for perfect fit, and it's a big step in promoting and connecting our digital transformation to product."
Nike Executive Vice President Andy Campion later revealed that this introduction of Hyperadapt to basketball will be launched in spring 201
If the shoe has similar technology to the original Hyperadapt, this pair will see a significant dipping in the retail price from the $ 720 1.0 price, making it much more available. Stay tuned as more details become available on Nikes latest basketball innovation in 2019.