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Niantic games generate significant social impact in 2018



Niantic said that the games Pokémon Go, Ingress and Ingress Prime gave a lot of social impact in 2018. Since Pokémon Go alone has over 800 million users, it has become a great platform for charity and social events, as documented by Niantic.

The San Francisco firm said that 142 Niantic community events were held around the world by city governments, nonprofits and community members. The company also made 125 partnerships with NGOs, governments and other companies.

Its game led to 331 national parks, rivers and trails visited, and 17,000 kilometers went on social impact events. More than 6.8 tons of food collected and given to light boxes and food boxes, seven tons of trash collected around the world, and 40,000 people came out to support charity organizations and their communities.

More than 3900 objects were donated to shelter.

"At Niantic, people come first. We strive to build experiences that connect real-world people and continuously explore new ways to support our passionate players and create platforms to return to communities," the company said in a blog post. "Because when you're doing well locally, do well for the world."

And it said: "In the early days of Niantic, we first experienced the strong positive impact AR technology can have on community and community engagement and have done It is part of our mission to prioritize social impact in all we do. By 201

6, we formalized our social efforts by creating a division that focuses on making a positive impact through a range of activities ranging from community events and services, supporting players to doing good and special promotions. "

Now the social impact targets are a key part of the company. Niantic said that you can expect to see more events, activities and partnerships with local and global organizations that continue to support players and communities in 2019.

Over: Niantics 2018 Social Report.

Image Credit: Niantic


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