HDR10 + Adaptive is a new feature that comes with the high dynamic range that optimizes the TV picture quality based on the brightness of the room, Samsung announced today. HDR content is usually designed to look its best in dark rooms with as little ambient light as possible, but the new feature promises to use the TV’s light sensor to respond to bright environments and adjust the picture quality accordingly. Samsung says the feature will be launched globally with its “upcoming QLED TV products.”
HDR10 + is not the first HDR standard to introduce such a feature. At last year’s CES, Dolby announced Dolby Vision IQ, a new feature for its own HDR standard that similarly promises to optimize HDR content for the room it is viewed. The feature continued to appear on select LG and Panasonic TVs throughout the race. of the year and was generally well received in reviews.
Samsung notes that the HDR10 + Adaptive will work with Movie Maker Mode, a screen setting launched last year that turns off finishing effects such as motion smoothing to display content as accurately as possible.
Compared to Dolby Vision, the HDR10 + standard is not as much supported by TV manufacturers and streaming services. However, it has the support of Samsung, the world’s largest TV producer, and Amazon through its Amazon Prime Video streaming service. It is no coincidence that these were the two companies that announced the standard over three years ago. Meanwhile, Dolby Vision is supported on TVs from manufacturers such as LG and Sony, and content that supports the standard can be found on streaming services such as Netflix and Disney Plus.
Samsung says that the upcoming QLED TVs will support HDR10 + Adaptive, but it is unclear whether existing TVs will be updated with the new feature.