Netflix no longer allows new customers on iOS to pay for the streaming service directly via a subscription to the app. It's the latest example of a company with a high profile, important mobile app release Apple's payment system to keep more profit for itself and stop giving the iPhone and iPad manufacturer a cut for each subscription enabled in the Netflix app. VentureBeat first reported the change, as Netflix confirmed with a brief "We no longer support iTunes as a payment method for new members".
Now, customers need to start a subscription via a browser like Safari. People who already have a Netflix subscription to the app can continue to pay that way. For now ̵
Apple takes a 30 percent cut of recurring subscriptions to the app on iOS, even though the number drops to 15 – leaving an apps developer with 85 percent of revenue – after customers maintain their subscription for one year. The latter policy was implemented in 2016 after many companies complained that Apple was taking too much. Spotify, the leading subscription music cup, has also bypassed Apple's billing in the app for similar reasons.
Google has faced similar criticisms on the Android end of things; Netflix had already stopped offering subscriptions to the app via Google Play before today's iOS news – and Fortnite developer Epic Games celebrates its kind outside the Google store to maximize the profits of games in play.