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Home / Technology / Netflix kills the app subscription option for iPhone and iPad users

Netflix kills the app subscription option for iPhone and iPad users




Join some other prominent companies, video streaming service Netflix no longer allows new customers to subscribe via iTunes – that is, when buying in the app on iPhone or iPad.

  A Netflix original series, The Punisher.

A Netflix original series, The Punisher.

The change actually began to roll out globally in late November, Netflix explained to VentureBeat on Friday. People who used the option in the app previously continue to be billed through iTunes, but when the service is canceled for at least a month, they are forced to subscribe to the Internet and then log back in to the iOS app.

The change was probably made to avoid Apple's cut of in-app transactions. Apple normally takes 30 percent ̵

1; this can shrink to 15 percent for long-term subscribers, but still means that subscription services must either lose a significant profit or increase App Store prices, risking alienating customers.

One of the well-known examples of this issue was met by Spotify, who for a time charged premium subscribers in the app $ 3 extra. Spotify has argued that the App Store Guidelines give Apple an unfair advantage, since a service such as Apple Music is not only unaffected by revenue sharing but integrated into all Apple devices. Other critics have suggested that it is unfair for Apple to claim revenue from content it does not produce or host.


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