Netflix is looking at an even bigger part of the media pie, and is planning an imminent expansion of the video game area, and has reportedly tapped a former Electronic Arts and Facebook leader to run the initiative.
On Wednesday, Bloomberg News was the first to report that Netflix had elected Mike Verdu – most recently vice president of augmented reality and virtual reality content on Facebook – to serve as vice president of game development. Once installed on the platform, Verdu reports to Chief Operating Officer Greg Peters, according to Bloomberg.
The announcement represents just the latest press release from Netflix for a space beyond streaming content such as TV series and movies – a realm that the platform has signaled to its 200 million subscribers for years that it was eager to delve into. Netflix first hinted at a potential market expansion dduring the E3 gaming conference in 2019, when it announced a planned mobile game based on “Stranger Things ”franchise.
Since then, Netflix has been less interested in the proposed expansion: Ia letter from 2019 to the shareholders, the company is called – Fortnite – a popular video game known that has something to do with dance, if I am not mistaken – as its primary competition. And in May 2021, The information first reported that Netflix was looking for a leader to increase investment in the gaming area. Nor is it the first time Netflix has tried to draw the line between traditional streaming content and more avant-garde media, including newer ones interactive features such as Black Mirror: Bandersnatch and Carmen Sandiego.
If the stock market is trusted – and let’s face it, it’s not – Netflix makes moves that appeal to the stakesholders, with shares are rising 2% in expanded trading on Wednesday after the announcement of Verdus agreement. If all this goes on quickly, it looks like we all want to better apply ourselves to My Octopus Teacher: The Interactive Deep Sea Experience of 2025