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Home / Technology / Netflix, Inc. (NASDAQ: NFLX), Google Inc. (NASDAQ: GOOG) – Netflix launches ‘Shuffle Play’ feature worldwide in the coming months

Netflix, Inc. (NASDAQ: NFLX), Google Inc. (NASDAQ: GOOG) – Netflix launches ‘Shuffle Play’ feature worldwide in the coming months



Netflix Inc. (NASDAQ: NFLX) revealed in its fourth quarter earnings report that it will bring “Shuffle Play” to its global user base in the first half of 2021, Verge reported on Wednesday.

What happened: The feature allows users to browse the directory as Netflix will randomly select content for them to watch.

Shuffle Play was designed for users to “indicate to us that they just want to skip surfing completely, click a button, and we’ll select a title for them just to play right away,” said Netflix Chief Operating Officer Greg Peters Verge.

There is no clarity as to what the feature will be called ̵

1; but Reed Hastings, the video streamer’s co-CEO, previously joked that they could call it “I’m Feeling Lucky” in the same way Alphabet Inc’s (NASDAQ: GOOGL) (NASDAQ: GOOG) Google calls its search function.

Why it applies: The Shuffle Play feature appeared last August when Netflix began testing it with a segment of users around the world.

The subscription video-on-demand company reported $ 1.19 in adjusted 4th quarter earnings per share, and lacks analyst expectations of $ 1.39.

Netflix added 8.5 million global paid net subscribers in the period that exceeded Wall Street estimates of 6.47 million.

Price action: Netflix shares closed 16.85% higher at $ 586.34 on Wednesday and fell 0.11% in the afternoon session.

Read next: Netflix is ​​now a free cash flow story: Analysts respond to fourth-quarter earnings

© 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.




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