Netflix Inc. (NASDAQ: NFLX) revealed in its fourth quarter earnings report that it will bring “Shuffle Play” to its global user base in the first half of 2021, Verge reported on Wednesday.
What happened: The feature allows users to browse the directory as Netflix will randomly select content for them to watch.
Shuffle Play was designed for users to “indicate to us that they just want to skip surfing completely, click a button, and we’ll select a title for them just to play right away,” said Netflix Chief Operating Officer Greg Peters Verge.
There is no clarity as to what the feature will be called ̵
Why it applies: The Shuffle Play feature appeared last August when Netflix began testing it with a segment of users around the world.
Interesting new feature @netflix … but what kind of insane person just says, “yolo, let’s spin the wheel of fortune on Netflix” pic.twitter.com/6WDJrmd7pG
– Turner Levison (@TurnerLevison) August 18, 2020
The subscription video-on-demand company reported $ 1.19 in adjusted 4th quarter earnings per share, and lacks analyst expectations of $ 1.39.
Netflix added 8.5 million global paid net subscribers in the period that exceeded Wall Street estimates of 6.47 million.
Price action: Netflix shares closed 16.85% higher at $ 586.34 on Wednesday and fell 0.11% in the afternoon session.
Read next: Netflix is now a free cash flow story: Analysts respond to fourth-quarter earnings
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