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Mozilla launches triangular attacks against ad-based tracking



  mozilla firefox to block ad-based tracking by default nightly

Mozilla said that the popular Firefox browser would eventually block ad-based tracking by default. To get there, the company plans to roll out new features over the next few months, such as a new ad blocking component already available in Firefox Nightly. If this component works as expected, it will be common with the launch of Firefox 63.

But it's only a third of Mozilla's attack on tracking. The company also injected Firefox Nightly with a component that will "strip" cookies and block third parties from storing tracking content on the PC. Mozilla will conduct a "shield study" with a limited number of beta participants, and if the tool works well, it will be made available generally in Firefox 65.

"In the physical world, users would not expect hundreds of vendors to follow them from shop for a store, spy on the products they are looking at or buy, says Mozilla. "Users have the same expectations of privacy online, and yet they are tracked where they go. Most browsers fail to help users gain the level of privacy they expect and deserve. "

The first and last point in Mozilla's attack on ad-based tracking has no planned, final release. Instead, the company said that future versions of Firefox would prevent" fingerprints ", a means to trick behind the scenes to identify surfers network of device properties. The company also plans to block cryptocurrency mining scripts.

As Mozilla says, many websites will still require your information in return for their services, but with these components in place, websites must now request your information instead Mozilla's angle is that it gives you a "voice" that started blocking popup ads in 2004.

Mozilla's planks after the company introduced a new expansion to control Facebook. Called Facebook Container, it essentially locks your identity in a virtual vault so that Facebook can not track you over the internet through third party cookies. Mozilla says this expands That does not interfere with the services you like.

Mozilla also promotes an extension called Disconnect to Facebook. This tool blocks third-party requests sent to Facebook's servers, but allows you to use Facebook without any problems. In other words, this extension prevents Facebook from tracking the sites you visit.

"Blocking popup ads in the original Firefox release were the right feature in 2004, because it not only made Firefox users happier, giving advertising platforms some time to care about the user's experience," adds Mozilla. "In 201

8, we hope that our efforts to provide our users will have the same effect."

To see the two new ad-based tracking blocks in action, download Firefox Nightly build here. Then navigate to the Control Center menu located to the right of the address bar (the three-line icon) to access a new "Content Block" section from the drop-down menu. It is turned on by default.

After clicking "Content Protection", you can block third party cookies that track you over the web and more.






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