In April, Ford hit the industry when it announced plans to cancel most of its US car model to focus on crossover sales. Even Focus will only be offered as a raised hatchback, which makes it more of a subcompact crossover. The consequences of the decision have not yet been seen, but according to the latest study, if Ford is aiming to convert its current seductive to crossover buyers, it may be disappointed.
Cox Automotive has recently mapped a total of 2,697 Ford owners, of which a small minority owned sedans. Half of the 104 sedan owners said they are planning to replace the car with a new or used sedan from another brand, while only 1
"Ford has some work to do in clearing messages to owners of these vehicles if they want a shot to hold them," said Michelle Krebs, expert analyst for Cox-owned Autotrader , AN. "They need to educate."
However, while Ford can fight to retain the majority of current sedans, it can not be as big of an issue as it first occurs. Midsize car sales in the US are down at around 14 percent through July this year, and less car sales are down at around 12 percent. Because these trends will hardly reverse, Ford's crossover-heavy lineup can end up attracting more buyers than losing.
Ford has previously also disappeared from this decision by claiming it is not profitable to sell sedans here. Official figures are not revealed, but an analyst estimates that US sales cars lose Michigan-based automaker around $ 800 million a year.