More than 100 million units with Amazon's Alexa Assistant pre-installed have been sold, the company said Friday.
The new metric, revealed by Amazon units SVP Dave Limp in an interview with The Verge, shows just how quickly the company has stamped the voice assistant into various hardware devices and removed them from the door. The company no longer understood how many of these were Amazon-built Echo devices, and how many were designed by third-party OEMs.
The company's vision of encapsulating Alexa in something with a circuit board was evident in its September hardware event, announcing more than a dozen new devices, including a watch, a microwave, and some redesigns of existing products such as Echo. In the interview, Limp shares more than 1
With regard to 100 million numbers, this metric seems impressive for a platform that still seems to have so much space Again to mature, it also shows how aggressive the company would be to keep up with Google Assistant and Siri, who obviously have considerable reach on Android and IOS respectively. Alexa seems to occupy a more exclusive smart home presence than Google, which has managed to send quite a few of its Google Home devices, especially the Google Home Mini.
Amazon's cheap Echo Dot is similar to capturing the bulk of attention. The unit was updated in September with a new design and a higher speaker. The company also sees success with hardware it hasn't released yet; The company showed that they have had more than 1 million people and sign up for an invitation to purchase an Alexa Auto unit before launch.