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Home / Technology / More Bad News From Apple As iPhone XR Price Slashed The newest iPhones are not meeting Apple's internal sales targets let alone the lofty ambitions of significantly increasing the annual sales.

More Bad News From Apple As iPhone XR Price Slashed The newest iPhones are not meeting Apple's internal sales targets let alone the lofty ambitions of significantly increasing the annual sales.




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Adding to the signs that of the iOS-powered smartphones, details of the actions taken by Tim Cook's team to boost sales have come to light.

Tim Cook, CEO of Apple, speaks while unveiling new products during a launch event at the Brooklyn Academy of Music on October Writing for Bloomberg Mark Gurman notes an increase in carrier subsidies, an increase in bundled extras to customers who are willing to trade in an older iPhone directly to Apple:

Company executives moved some marketing staff from other projects to work on bolstering sales of the latest handsets in October, about a month after the iPhone XS went on sale and in the days ar ound the launch of the iPhone XR, according to a person familiar with the situation. This person described it as a " four drill, " and a possible admission that the devices may have been selling below some expectations.

Since then, Apple has embarked on a series of aggressive trade-in offers that have temporarily reduced the cost of some of its latest iPhones, a rare step for a company that's been raising device prices in recent years to lift revenue and profit. Apple spokeswoman Trudy Muller declined to comment.

These details can be added to the reduction in assembly lines the cut in parts orders for supply chains, and the existing moves to try to motivate consumers to buy the new iPhone models.

As Gurman notes on Twitter, Apple is advertising the iPhone XR on its website for a price of $ 449, but with a sneaky asterisk – the $ 300 discount is only available if you trade in an iPhone 7 Plus.

In the short term, specifically through the rest of this calendar quarter, I do not Apple verwacht om een ​​directe prijsverlaging op de iPhone XR, iPhone XS, of iPhone XS Max to consumers. Selv om Tim Cook og hans team er på udkig efter at flytte til tjenester for mere af dets indkomster, kræver den "iPhone som en luksusobjekt" en høj billetpris, at folk er villige til at betale ( og Apples bøger kræver & nbsp; the high margins

).

Hvis folk ikke er villige til at betale, så skal Apple enten ha brukt til lavere årlige hardwaresalg (og et mindre antall brukere til at sælge tjenester og tilbehør til ) or a direct cut in the price of the new iPhone family. The former will make it much harder to build the services side of the business, while the latter would be a tacit admission that the pricing strategy of the iPhone is wrong.

It's unlikely that the iPhone is going to see a significant rise in sales. The faithful will have already put in their pre-orders, those on Apple's upgrade program will have processed the renewals, and the rush of publicity from the launches has died down.

Now read about the pivot point Tim Cook missed with the iPhone X …

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Adding to the signs that the newest iPhones are not meeting Apple's internal sales targets, let alone the lofty ambitions or significantly increasing the annual sales of the iOS powered smartphones, details of the actions taken by Tim Cook's team to boost sales have come to light.

Tim Cook, CEO of Apple, speaks while unveiling new products during a launch event at the Brooklyn Academy of Music on October 30, 2018 (Photo by Stephanie Keith / Getty Images) Getty

Writing for Bloomberg, Mark Gurman notes on an increase in carrier subsidies, an increase in bundled extras, and now an almost unheard of $ 300 discount to customers willing to trade in an older iPhone directly to Apple: [19659003] Company executives moved some marketing staff from other projects to work on bolstering sales of the latest handsets in October, about a month after the iPhone XS went on sale and in the days around the launch of the iPhone XR, according to a person familiar with the situation. This person described it as a "four drill," and a possible admission that the devices may have been selling below some expectations.

Since then, Apple has embarked on a series of aggressive trade-in offers that have temporarily reduced the cost of some of its latest iPhones, a rare step for a company that's been raising device prices in recent years to lift revenue and profit. Apple spokeswoman Trudy Muller declined to comment.

These details can be added to the reduction in assembly lines, the cut in parts orders for supply chains, and the existing moves to try to motivate consumers to buy the new iPhone models.

As Gurman notes on Twitter, Apple is advertising the iPhone XR on its website for a price of $ 449, but with a sneaky asterisk – the $ 300 discount is only available if you trade in an iPhone 7 Plus.

In the short term, specifically through the rest of this calendar quarter, I do not Apple verwacht om een ​​directe prijsverlaging op de iPhone XR, iPhone XS, of iPhone XS Max to consumers. Selv om Tim Cook og hans team er på udkig efter at flytte til tjenester for mere af dets indkomst, er "iPhone som en luksusartikel" tilgang en høj billetpris, at folk er villige til at betale (og Apples bøger kræver de høje margener på den høje prisen of these new smartphones).

If people are not willing to pay, then either Apple will have to use to lower annual hardware sales (or a smaller cut of users to sell services and accessories) or a direct cut in the price of the new iPhone family. The former will make it much harder to build the services side of the business, while the latter would be a tacit admission that the pricing strategy of the iPhone is wrong.

It's unlikely that the iPhone is going to see a significant rise in sales. The faithful will have already put in their pre-orders, those on Apple's upgrade program will have processed the renewals, and the rush of publicity from the launches has died down.

Now read about the pivot point. Tim Cook missed the iPhone X … … with the highlights of previous years without damaging the 'luxury' associated with the high-cost smartphones.


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