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Ming-Chi Kuo continues to lower its estimates for iPhone sales



iPhone sales are not performing well lately, and it seems that they do not get any better soon, or at least that's what new predictions say.

Ming-Chi Kuo says that the iPhone Xr requirements are lower than what everyone expected. This only helps Apple sales figures continue to fall as time passes. He now anticipates that Apple will sell 38 to 42 million units in the 1Q of 2019, which is 20% less than 2018's 1Q predictions. He also believes that Apple will sell from 188 to 194 million iPhones in 2019, while 2018 can reach 210 million sold units. It's a sales drop of 5 to 10%, and now it's clearer why Apple will not reveal the number of devices sold anymore.

Apple currently drives some aggressive marketing to sell more iPhone Xs and Xr devices, but it still does not feel like these should look so much. Kuo had also predicted 20 to 25 million shipments for the Xr model alone, but now the estimate has gone down to 1

5-20 million. In my opinion, Apple must start to lower its prices, or sales will continue to decline.

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