A few weeks ago, the Xbox team shared a mini-Xbox-branded refrigerator that, as you could imagine, everyone wanted to buy – including myself. Sprinkle in a Twitter poll and a lot of votes later, and you’ll soon be able to buy one, but we do not know all the details yet.
How this played out is that Twitter marketing ran a ‘March Madness’ style bracket of brands using Twitter, and the finale came down to Xbox vs Skittles. Both brands are popular on Twitter, and then began the battle to get the most votes: it was a single vote per user, and the brand with the most votes would win after 24 hours.
Skittles offered to get the lime taste for green back, but Xbox primarily used its large number of followers to increase the votes, but after almost 200,000 votes, the score was uneven.
Because I want an Xbox mini-fridge and at the time, Microsoft had not publicly announced plans to bring it to market, I tweeted Aaron Greenberg that Microsoft should push back against Skittles’ offer of a lime green flavor with an offer to sell officially Xbox mini-fridge if they won.
Greenberg responded a few minutes later with “accepted challenge” and not long after made it official that Microsoft would build a mini-refrigerator if they won the vote.
Who knew that a tweet from you would have me calling people at home to approve potential mini-fridge production !? What a fun wild ride, big win for mini fridge fans! 💚
– Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) April 2, 2021
Fast forward to this morning, and Xbox was able to secure the victory with a very small margin of victory, but a win is a win, and thus Xbox will offer the refrigerators for sale sometime in the future – we do not have a timeline for release quite yet .
Now, when all of this happened, it was my assumption that Microsoft would offer the mini-refrigerators for sale because of how quickly all of this came together on Twitter last night. You usually do not undertake to put anything into production without some work to get it approved, financed, and all the other business aspects that must arise before you post such an announcement, but I was wrong.
After the Xbox won the poll, Greenberg confirmed that it was my tweet (above) that made the ball roll to make this a reality. So when you take a cold drink out of your upcoming mini-fridge, think of me … or not, but anyway, a fun story to share.
Tagged Games, Microsoft, Mini Fridge, Xbox