Xbox leader Sarah Bond has shared some new data about the Xbox Game Pass that sheds light on some of the trends and behaviors among subscribers. She told Forbes that Game Pass subscribers tend to play more games in general, and – more importantly for Xbox and its partners – spend more money.
Bond told Game Pass users:
- Spend 20% more time playing games
- Play 30% more games
- Play 40% more genres
- Spend 20% more money on games in general
Also in the interview, Bond said that Game Pass has a different value proposition compared to a video streaming service like Netflix because Game Pass leads to even more ways to spend money.
“When you subscribe to a channel that allows you to watch a video, like Netflix, it̵
Bond also mentioned that Microsoft is pushing for the xCloud streaming service because the vast majority of people who play games do not have a console, so streaming helps reach people who may only have a phone or who have no desire to play on a console / PC .
“There are 200 million people buying a console, and there are 3 billion people playing games,” Bond said. “Today, many of these people do not have the opportunity to play many of these amazing experiences and iconic games you see. When you really look at what we do with Game Pass, we make it possible by connecting it to the subscription, and putting streaming in subscription. We are able to make the economy everything that works. “
The Xbox Game Pass had 18 million subscribers as of January 2021. The catalog is growing every month with more titles, including 20 from Bethesda that arrived this month following Microsoft’s acquisition of ZeniMax for $ 7.5 billion. The former Nintendo Switch-exclusive Octopath Traveler arrives March 25th. For more, check out all the games coming up and leaving Game Pass in March.
In addition to older backcatalog games, Xbox Game Pass has first-party games that are released into the program day-and-date, which means subscribers can play Halo Infinite this fall at no extra cost.
For more games to play on Xbox One or Xbox Series X this month, check out our guides to the best Xbox One games of all time and the best Xbox Series X games to date. In addition, Game Pass subscribers should check out the best games available with Xbox Game Pass right now. To play these games and take advantage of this month’s Games with Gold freebies, new subscribers can get their first month for $ 1.