Microsoft today shared an ad that puts the Surface Pro 7 against Apple’s iPad Pro, in a sequel to a Surface Pro 7 vs. MacBook advertising campaign launched in January.
The ad highlights the Surface Pro 7’s kickstand, pointing out that the iPad does not have a built-in kickstand option, and it calls the iPad Pro’s keyboard “much heavier” than the Surface option.
Microsoft also goes for the dongle angle, pointing out that the iPad Pro only has a single USB-C port while the Surface Pro 7 has several available ports. “Do you want to be this guy?”
“IPad Pro is just a tablet,” the actor adds. “Surface is a whole computer and a tablet.” The ad ends by pointing out the price with the iPad Pro Smart Keyboard, which comes to $ 1348 for the 12.9-inch model ($ 999 + $ 349 for the keyboard). Microsoft’s Surface Pro 7 is priced from $ 750, and Microsoft says the version used in the ad is $ 880, which includes the cost of the keyboard.
Microsoft’s previous Surface Pro 7 ad compared the tablet to the MacBook Pro, pointing to the touchscreen and calling the Surface Pro a “much better gaming device” than the MacBook Pro.
Microsoft often likes to position the Surface line as a tablet / computer experience that Apple cannot compete with because it has no convertible devices. Intel has also claimed that touch screen-based convertible computers are better than Apple’s M1 Macs in the ongoing anti-Mac advertising campaign.
Apple executives have long said they have no plans to combine Mac and iPad layouts, and Apple chief engineer Craig Federighi said in November that Apple has no plans for a touchscreen Mac.