Microsoft loves to bashing iPad for its surface advertising. It first started back in 2013 on the days of Windows 8 tablets, and revived its efforts a few years ago to focus on iPad Pro. Even Macs have not escaped the attention of Microsoft's quirky ads. While Apple is spreading heartwarming charm this year, and Microsoft's official holiday advertisement focuses on inclusivity, a new Surface Holiday ad gives Microsoft more subtly bash in the iPad.
Microsoft's new Surface Commercial is a musical adaptation of "Grandmother Run Over a Reindeer":
"Grandma, do not run out and buy an iPad. It was great when I was six but now I'm 10. Mine dreams are big so i need a real computer. "
Microsoft, or a 10 year old girl in the commercial, apparently refers to Apple's ongoing ads to place iPad Pro as a computer and competitor for a laptop. Apple started this first by asking "what is a computer?" For an iPad ad, and recently tried to convince us that tablets are the future of data processing. Defenders of laptops and tablet advocates have discussed computers for tablets for eight years, during which time Apple has slowly developed its iPad to include a keyboard (like a laptop) and a stylus (like a surface).
These additions have blurred the lines and created even more debate about which direction computing is going to head in the future. While Apple can try and convince you that an iPad is a computer, Microsoft will try its best to convince you that it's not. The rest of us will only use what works best for us, glad to know that virtually all electronic devices are computers these days. Happy holiday.