It seems that rivalry is heating up in the PC market, with first Intel and now Microsoft attacking Apple’s MacBooks.
A few days ago we had Justin Long, from the “I’m a Mac” face for Intel, and today we have Microsoft posted an ad on Twitter comparing the Surface Pro with a “BackBook”, which appears to be an out-of-brand MacBook. Pro.
The 2-in-1 series of Surface devices has versatility from laptop to tablet, so you can work anywhere, anytime. Sign up for a demo. pic.twitter.com/p9vTM3wMAu
– Microsoft India (@MicrosoftIndia) March 24, 2021
Microsoft notes, compared to a BackBook, the Surface Pro offers a versatile form factor, touch input and “chip to cloud security with Windows 10 Pro”.
This argument is of course a bit stable, suggesting that the benefits of the Windows laptop platform have not really changed much in the last 10 years, but the ads reflect the growing PC market, which has returned to growth for the first time in almost 10 years. last year, and where Apple’s MacBooks are growing faster than the general PC market.