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Microsoft acquires Esports Platform, Smash.GG



We know that Microsoft has invested heavily in gaming companies and hardware during 2020. The company announced earlier this year that it will buy Bethesda for more than $ 7 billion, and today they are announcing the acquisition of another company, Smash.gg.

So what is Smash.GG? This is a community-driven sports platform that focuses on growing competitive societies. Posted as an announcement on the company’s website today, Microsoft is buying the company for an undisclosed sum:

Since we started in 2015, our goal has been to build active sports scenes around the games people love to play. Today, we are excited to take the next step on that journey by joining Microsoft to strengthen our existing relationships and explore new opportunities. Smash.gg will continue as a self-service sports platform available to tournament organizers from all gaming environments.

Smash.GG is an online platform that makes it easy to create and organize esports events. Although we do not know the exact reason why Microsoft is buying this company, one thing is clear, Microsoft sees a future for e-sports and will be part of the action. And given that esports is expected to generate revenue of around $ 1 billion (PDF) by 2020, this is a potentially big effort for Microsoft.

[[[[Update]Microsoft says that this asset will be used to build content on MSN, and at this time it will not be integrated or included with Xbox content and services.

Esports has grown in popularity, and while it may not be “mainstream” yet, the segment is growing rapidly with popular titles offering millions of dollars in prize money to top tournaments. When Smash.GG joins the Xbox portfolio, it’s clear that Microsoft plans to delve deeper into this segment.

Tagged with Esports, Microsoft, Smash.GG, Xbox


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