Last yesterday's Apple event I saw a company that returned to its finest form. Apple paid late attention to its stalwart MacBook Air and Mac mini, introduced a much slimmer and powerful iPad Pro, and fixed the design disaster that was the Apple pencil's charge. You do not need to be an expert analyst to forecast the Cupertino team bumpers.
By making its most compelling iPad and MacBook Air so far, Apple has also created a major headache for people like me. I am a member of the classic Intel ultrabook demographic whose data processing needs are easy but constant. You do not want to make 3D modeling or 4K video production on my laptop, but I do a small amount of small tasks online, in word processor or in Adobe Lightroom. I've been using a MacBook Pro for two years, making the most of what I want, but it does not last long enough. Now Apple offers me the much better battery life I need with the highest quality I want, but it's fragmented choice. Both the new MacBook Air and the new iPad Pro can be the ideal computer for me.
The new Air is the most famous and predictable scenario. Its strengths are well-known: long endurance, dense packing, high quality construction, and all the good things that make MacOS attractive. For me, the latter includes all the small tools like Alfred and Flycut that make the workflow smoother and faster. I tried to create the same experience in Windows last year, but that experiment does not maintain the same level of quality and Polish as Apple origin offers. Windows laptops have also failed to impress me on battery life, and that's where the MBP underwhelms. And then Apple has a significant opportunity to stand out by living up to its promised 12 hour battery life with the MacBook Air 2018.  IPad Pro continues to close the gap on Apple's MacBooks every year
iPad Pro, on the other hand, is the more exciting and adventurous choice. I do not immediately know how all my existing tasks would translate into it, but it has grown into such a versatile machine that I feel I want to find new jobs, new ways to do things, with it as my primary tool. Some of the benefits attract me to iPad Pro: the screen, with fast refresh rate and True Tone color correction; The new Apple Pencil 2, which is magnetically docked to the side of the tablet and even goes wirelessly; and LTE.
Adding LTE to the most used laptop is really a transformative upgrade. My colleague Dan Seifert wrote about it in connection with Microsoft's Surface Pro LTE earlier this year, and he covered the entire Apple event this week with that device. When the room Wi-Fi network let him down, he did not even notice because his computer seamlessly switched to using the mobile connection. The small efficiency of being able to just pop your computer no matter where and start working without hassle with wireless networking requirements or set up a mobile hotspot, eventually add up to a great productivity win.
In the years since Apple recently upgraded MacBook Air in a meaningful way, I've noticed that much of my working time switches to my smartphone, with the laptop that takes a secondary role, just deployed when I need the bigger screen and a more comfortable keyboard. This is largely due to the phone's always connectivity, the promptness of all i can do, and the connection to all the most popular social and work communication apps. The number of times I've caught myself using my phone in front of an open laptop on my lap has grown.
In the beginning, the iPad has been rejected as just a "jumbo iPhone", but by 2018 we may start asking if it's a criticism or a form of praise. The best apps today are being developed for iPhone and, when expanding iOS, as the common platform for iPad. IOS is Apple's operating system, MacOS is the operating system for Apple's past. As an author, I find many apps like iA Writer to put in my loquaciousness on iOS. As a photographer, I'm excited that true Photoshop comes on iPad. And as a casual gamer, I recognize that iOS gives me much more entertainment options like macOS.
Here's dichotomy: Do I want an instant known and reliable laptop that will do all I've done for years, or do I want a computer for the future that will grow with me? Apple seems to have strategically designed this excitement in the product portfolio. It refuses to offer LTE, Face ID, or touchscreen options on its Mac line while limiting ports on its mobile devices. (The latest iPad Pro loses the headphone jack and the new USB-C port does not support external storage.) The 11-inch iPad Pro fits into pockets and pockets that are unavailable to a 13.3-inch MacBook Air, but then  <img srcset = "https://cdn.vox-cdn.com/thumbor/eskKFNXkPQXAIMik8eWB-xLaIvE=/0x0:2040×1360/320×0/filters:focal(0x0:2040×1360):no_upscale()/cdn.vox-cdn. com / uploads / chorus_asset / file / 13358755 / DSCF2150.jpg 320w, https://cdn.vox-cdn.com/thumbor/O5DDKt2QXVU6u4GwKbRnPt6qN7M=/0x0:2040×1360/520×0/filters:focal (0x0: 2040×1360): no_upscale () /cdn.vox-cdn.com/uploads/chorus_asset/file/13358755/DSCF2150.jpg 520w, https://cdn.vox-cdn.com/thumbor/4jnOOw1tM2iMdzJBHuXXddi_SQM=/0x0:2040×1360/720×0/filters:focal(0x0 : 2040×1360): no_upscale () / cdn.vox-cdn.com/uploads/chorus_asset/file/13358755/DSCF2150.jpg 720w, https://cdn.vox-cdn.com/thumbor/W1dIFqkYuA4sySN3vIDaCBofp_8=/0x0:2040×1360/ 920×0 / Filter: focal (0x0: 2040×1360) no_upscale () / cdn.vox-cdn.com/uploads/chorus_asset/file/13358755/DSCF215 0.jpg 920w, https://cdn.vox-cdn.com/thumbor/NQgCdCQ3-j2hKsg442W3tX-9rKU=/0x0:2040×1360/1120×0/filters:focal(0x0:2040×1360):no_upscale()/cdn.vox-cdn .com / uploads / chorus_asset / file / 13358755 / DSCF2150.jpg 1120w, https://cdn.vox-cdn.com/thumbor/VMwmuny5c6lbuSGdakOChBqRm9A=/0x0:2040×1360/1320×0/filters:focal (0x0: 2040×1360): no_upscale ( ) /cdn.vox-cdn.com/uploads/chorus_asset/file/13358755/DSCF2150.jpg 1320w, https://cdn.vox-cdn.com/thumbor/05DVpVwLruATa3uB_784npFM5dM=/0x0:2040×1360/1520×0/filters:focal ( 0x0: 2040×1360): no_upscale () / cdn.vox-cdn.com/uploads/chorus_asset/file/13358755/DSCF2150.jpg 1520w, https://cdn.vox-cdn.com/thumbor/yMpsBnS3z8RO7deRHXVmLdvQw_o=/0x0:2040×1360 /1720×0/filters:focal(0x0:2040×1360):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/13358755/DSCF2150.jpg 1720w, https://cdn.vox-cdn.com/thumbor /FudrK6rEEm1WKtIeIwnNj_VVnpg=/0x0:2040×1360/1920×0/filters:focal(0x0:2040×1360):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/13358755/DSCF2150.jpg 1920w "sizes =" (min- w idth: 1221px) 846px, (min-width: 880px) calc (100vw – 334px), 100vw "alt =" http://www.theverge.com/ "style =" object position: 50% 50% "data upload width = "2040" src = "https://cdn.vox-cdn.com/thumbor/s41_evXuYW5FM6WkOr__5BPNgqw=/0x0:2040×1360/1200×0/filters:focal(0x0:2040×1360):no_upscale()/cdn.vox-cdn. com / uploads / chorus_asset /file/13358755/DSCF2150.jpgPhoto by Dan Seifert / The Verge
The great commonality shared by these attractive new devices is Apple's typical luxurious pricing. You must spend $ 1,599 for a 2018 MacBook Air with 512GB of storage or $ 1,498 for an 11-inch iPad Pro with Keyboard Folder, LTE, and same upgrade storage. It's MacBook Pro kind of awards, and yet I can see valid reasons why you want to spend the money on Apple's apparent junior mobile computers. I am very tempted to trade in my MacBook Pro for one of the new Airs, although the best idea right now can be to get a deep breath and wait for the early prize prize.
Reviews will determine exactly how good Apple's New Products are, but it's not too early to say that Apple has differentiated its form and function to the extent that an iPad Pro, MacBook Air and MacBook Pro all succeed to exist in the store shelves. Until this week, Apple was still offering some embarrassing outdated computers, but now it has replaced them with an embarrassment on various riches.