Blue, the creator of the popular Yeti and Snowball microphone line, will join Logitech's portfolio of other brands, including Jaybird, Ultimate Ears and ASTRO gaming.
In a blog post, Logitech CEO Bracken Darrell explained how the acquisition would enable the company to expand into the growing broadcasting market and complement the existing range of accessory products.
Logitech's acquisition of Blue Microphones will accelerate our entry into a growing market, giving us another way to help bring people's passions (from music to blogging) alive. Join Blue is an adjacent opportunity for us ̵1; a new way to grow – with more synergies associated with our existing games, PC webcams and audio categories.
In his own blog post, John Maier, Blue Microphone CEO, said he was "super excited" about the partnership, which would allow the company to continue making "the coolest microphones on the planet."
All of us here at Blue will continue to make cool stuff for professional musicians, players, podcasters, YouTubers and streamers; Logitech will help us conquer the world. It's a great partnership full of opportunities.
Logitech has gained a good reputation for acquiring companies aimed at investing in established brands, so the purchase should not overly concern fans of Blue products in the future.