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Home / Technology / LG’s exit from the smartphone market comes as no surprise – TechCrunch

LG’s exit from the smartphone market comes as no surprise – TechCrunch



For those who follow the space, LG will be fondly remembered as a smartphone pioneer. Over the course of ten and a half years, the company was a major player in the Android category and a driving force for a number of innovations that have since become standard.

Perhaps the most notable story is the LG Prada. Announced a month before the first iPhone, the device pioneered the touch screen form factor that has come to define almost every smartphone since. At the time, the company openly accused Apple of tearing off the design, noting: “We believe that Apple is copying the Prada phone after the design was unveiled when it was presented at the iF Design Award and won the award in September 2006.”

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In July, the company will stop selling telephones beyond what remains of the existing inventory.

LG has continued to push envelopes – albeit to mixed effect. In the end, however, the company failed to keep up. This week, the South Korean electronics giant announced that it will drop out of the “incredibly competitive” category, and instead choose to focus on its countless other departments.

The news comes as a small surprise after months of rumors that the company is actively looking for a buyer for the smartphone device. In the end, it seems, no one was on their way. In July, the company will stop selling telephones beyond what remains of the existing inventory.

The smartphone category is actually a competitive one. And frankly, LG’s numbers have quite consistently fallen into the “Other” category of global smartphone market shares controlled by names like Samsung, Apple, Huawei and Xiaomi. The other names grouped under the top five have more often than not been other Chinese manufacturers such as Vivo.


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