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Home / Technology / LG used a virtual influencer to announce new products during the CES keynote address

LG used a virtual influencer to announce new products during the CES keynote address



Reah Keem is just like you and me – she loves working with music, vacationing abroad, and is pretty engrossed in not being able to visit any cool places right now. The biggest difference, though, is that Reah Keem is not a real person.

LG introduced Reah Keem as a virtual influencer who appeared during his live-streamed CES headline to unveil the company’s new range of LG CLOi UV-C robots. The robot, which was announced by LG in December, is designed for high-traffic areas, such as hotels, and roams around shining UV-C lights that will reduce exposure to harmful bacteria. Keem̵

7;s job talked about how important CLOi UV-C was to her own life, and took the opportunity to talk about how excited she was to start traveling again in the real world – a world where she technically does not exist.

She may not need oxygen to breathe, but Keem is definitely making her mark on the real world (including living in Seoul, apparently). She has around 6,000 followers on Instagram and a SoundCloud page with exactly one song. For what it’s worth, it’s pretty good.

Virtual influencers are not new, but the appearance of a virtual creator on a highly virtualized and socially distant CES really hammered home how strange this event was. It’s nothing short of bizarre to see a scary accurate virtual influencer say things like “I’m going to relax in my studio” and work on some sick beats until the pandemic ends and safe travel can happen again.

Although paying an influencer to market something they do not really care about works for the influencer ecosystem. It is unclear if LG actually created Reah Keem, or if LG paid her at all for its services; a press release only says that LG “introduced” Keem.

Will Keem have a future outside of this LG live stream? Will she face competition from other major virtual influencers, including Miquela Sousa (better known as Lil Miquela) or Shudu? Right now she’s working on her sick beats in her cool home studio, but the virtual influencer scene is getting hotter.




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