LG has had a pretty hectic year when it comes to high-end smartphone releases, pretty much throwing everything on the wall in the hope of something to stay. Although the V40 ThinQ, V35 ThinQ and even G7 ThinQ are utterly robust handsets, their cashier office was potentially prevented by this apparent lack of focus, as well as extravagant prices.
Of course, it does not seem that the technical giant seems to throw in the mobile towel … just yet, instead of changing its leadership to put the current president of LG's Home Entertainment division also in charge of the long-running smartphone.
Sounds like the perfect man for LG's mobile operations turnaround task, as the company's home entertainment department is a well-oiled money making machine. In the third quarter of 201
8, LG TV and audio products sold a healthy profit of almost $ 290 million while the mobile devices lost more than $ 130 million.
Ironically, the last "organizational changes" meant improving LG's "Strengths and Opportunities" comes exactly one year after the previous round of "management and business changes" aimed at to "increase competitiveness."
In November 2017, LG Hwang appointed Jeong-Hwan as mobile division president, and although apparently "strengthening the operation's quality assurance and product development efficiency," apparently was not enough to win.
Outside The world's top seven smartphone providers, LG is still the third largest mobile player in the United States, behind Apple and Samsung, with definite potential for further growth. It is still looking exactly how the company's new smartphone division leader plans to "turn" the business. Losing the ThinQ brand will probably be a good start.