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June 2021 NPD: Xbox and Switch outcompete the competition



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Hardware sales had a huge month in the United States in June. Consumers increased $ 401 million in new consoles, up 112% from the same period in 2020, according to industry tracking firm NPD Group. Much of it comes from increased interest in the new generation of consoles. And June also got some help from a huge influx of Xbox Series X / S devices right after the E3 industry fair.

“Sales of hardware dollars in June in dollars rose 112% compared to June 2020, to $ 401

million,” said NPD analyst Mat Piscatella. “This is the highest amount achieved in June since 2008’s $ 617 million dollars.”

For the year so far, 2021 easily surpasses 2020, which had to rely on aging Xbox One and PlayStation 4 hardware platforms.

“Expenditure on hardware consumption has increased 45% compared to the first half of 2020, to $ 2.3 billion,” said Piscatella.

Xbox Series X / S and Nintendo Switch came out on top … depending on how you count.

“The Xbox Series X / S was the best-selling hardware platform in dollar sales for June, while the Nintendo Switch led in unit sales,” said Piscatella.

This was the best June ever for the Xbox brand in terms of console sales.

“June dollar sales of Xbox consoles set a new record for the Xbox platform, surpassing the previous high in June 2011,” said Piscatella.

For 2021 as a whole, Switch is still dominant.

“The Nintendo Switch was the best-selling hardware platform in the first half of 2021 in both dollar and unit sales,” said Piscatella.

And the supply-limited PlayStation 5 continues to set records by itself.

“PlayStation 5 remains the fastest device-selling hardware platform in US history for eight months of lifetime sales, excluding laptops,” said Piscatella.

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