BEIJING, January 1 – Official figures have not yet been published, but the world's second largest mobile phone manufacturer, the Chinese company Huawei, claims it has crossed the symbolic 200 million Unity brand in 2018 , and now the target of 250 million units in 2019. If it achieves this goal, it may well steal the market's number one place from Samsung.
Huawei certainly has what it takes to succeed in his bid to take over his South Korean rival. Along with a brand that is becoming increasingly recognized around the world, the company has a proven knack for innovative innovation that is the envy of its competitors.
The Chinese manufacturer not only launched one but two revolutionary smartphones: the P20 Pro, the first smartphone equipped with a triple camera and a 3x optical zoom (P20 Pro still sets the DxOMark image quality for smartphones), and Mate 20 Pro , an extremely powerful handset that wirelessly charges other compatible smartphones. Both devices are as good as their high-end counterparts sold by Apple and Samsung.
Another of Huawei's strengths is its aggressive positioning in the mid-market, via the subsidiary Honor. Army products benefit from the same innovations as their high-end siblings just a few months later, and retail for less than € 500 (RM2 387), overshadowing competing models from Chinese brands OnePlus and Xiaomi.
In the medium term, another Chinese voicemail, Xiaomi, could take number 1 in the market.
With its extensive range of low-cost handsets for all kinds of consumers, and an increasingly international marketing strategy, Xiaomi has everything it needs to be a key player in the years to come.
In imitation of Huawei's strategy of developing a subsidiary, Xiaomi has also decided to develop a second "more fashionable" brand, as it has named Poco. In addition, it is currently the world's largest manufacturer of smart watches and bracelets.
Considering the power and dynamics of the Asian market, which has made it the world's fastest growing, it is no surprise that Chinese phone manufacturers are reporting increasing sales. It is also likely that they will become increasingly dominant in Europe and America; The threat of an American boycott will not be enough to put the brakes on Huawei's international expansion. – AFP-Relaxnews