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Home / Technology / iPhone XS & XR adoption significantly lower than last year's models, data shows

iPhone XS & XR adoption significantly lower than last year's models, data shows



The Analytics Firm Mixpanel has become a trusted source of iOS adoption information, but its tool also allows tracking of the iPhone models adoption. There has been a lot of news about lowering iPhone sales, and Mixpanel's data gives some interesting insight into that speculation.

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Company data comes from analytical frameworks within apps and mobile websites that can view iPhone model numbers and other details.

According to the Mixpanel data, iPhone XR is actually the best-selling iPhone model every week, and echoing what Apple VP Greg Joswiak said last month. This is considered by comparing the increase in the iPhone XR adoption one week for the week with the iPhone XS and iPhone XS Max adoption number. The iPhone XR does not carry a wide margin, and there are single days when it is outsourced by the iPhone XS or XS Max, but in a week for week it will be pulled forward.

If you look at iPhone XS and iPhone XS Max data combined, however, the iPhone XR is regularly outsourced by that combination. This should not necessarily come as a surprise, but it is not necessarily a fair comparison to compare two models versus one.

The iPhone 8, iPhone 8 Plus and iPhone X adoption also stay steady. In fact, there are a few weeks where adoption figures actually increase for the latest generation units. December 8, iPhone X adoption is 11.39 percent, followed by iPhone 8 Plus at 9.31 percent, and iPhone 8 at 9.22 percent.

However, an interesting thing to look at is the adoption rate of iPhone 8, iPhone 8 Plus and iPhone X after launch last year, compared to the iPhone XS, iPhone XS Max and iPhone XR this year.

Mixpanel explains that the iPhone XR five weeks after launch was set at 1.5 percent adoption, while iPhone 8 and iPhone 8 Plus secured 3.6 percent adoption in the same period after launch.

For the newer iPhone models, Mixpanel looks at adoption within two months of launch. IPhone X secured about 7 percent adoption during this time, while the iPhone XS and iPhone XS Max secured about 5 percent adoption.

You can see Mixpanel's interactive iPhone adoption charts here and there. Ultimately, the data show that the iPhone XS and iPhone XS Max are looking for a lower start than last year's iPhone X, but iPhone XR is actually the best-selling iPhone, as Apple suggested last year.


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