iPhone XR came as a reflection. No surprise, really. Apple has always been one to lead with its best foot ahead – the newest, largest and quite literally the largest. Projecting life on the bleeding edge is a cornerstone of the company's image, market share and share price.
iPhone XR is not. In connection with yesterday's event, the handset is also a race. It's lower-powered, with a single camera and a lower resolution that aroused criticism among display enthusiasts online. It's also just the phone the company had to do – and Apple is going to sell a crapload of them as a result. In fact, I would not be too surprised to see this entry level device outsell both of its premium brothers.
Last year, the 10 year anniversary handset was limited to iPhone, with regard to underlying technology, design and budget. It represented what was undoubtedly the biggest leap for the line since the introduction of the App Store Road back in 2008, while it was breaking $ 1,000 smartphone.
We all knew things were going that way, and companies like Samsung certainly gave Apple a run for their money, but the iPhone X really tested the limits of what consumers are willing to use on a smartphone. Initial sales reports were less than ideal for the phone, but a highly priced phone naturally meant that Apple had to sell less to beat the same bottom line.
But Apple is not Vertu. In fact, getting the product into the hands of consumers is an equally important aspect of selling a new phone. Early reports, the company had an eye return to the LCD as a way to compensate for the phone's costs of appeal to a wider audience.
As Wall Street Journal put it back in June, demand is likely to be slower than many in the industry believed a year ago when the iPhone manufacturer prepared its first OLED smartphone. " For Apple, a return to LCD probably felt like a step backwards after deleting its most prospective phone.
But while such things matter to some, technology is updated more often driven by the desire to be a step ahead of the competition than they are the demand for consumers. And while you have the highest resolution screen possible, it will surely be fine, it's not necessarily $ 1000 worth it.
iPhone XR represents a more balanced approach to Apple. But on top of the foundation of the iPhone X, the handset manages to be relatively affordable without being a kind of relic, iPhone 8 felt that it was announced next to X.
XR is the populist iPhone. IPhone for the people. I've called it to the iPod Mini of iPhones and Matt Burns has said it's iBook, but the point is. It's a cheaper, more colorful alternative. At least one of our colleagues has been obsessed a little over which color to get.
At $ 749, it's not cheap, but compared to XS and XS Max (starting at $ 999 and $ 1,099 respectively), it's a relative trade and most of the missing features will not affect everyday use of a average user. Heck, even the lens camera has learned to approximate portrait mode to further cushion the battle.
If I was in the market for a new iPhone, I would almost certainly go XR. Listen, I'm a tech blogger living in New York City. I have a pet canine to feed. Do you think rabbit food grows on trees (I mean, technically it does, but you get the point).
If you are a potential iPhone buyer, you are probably in the same boat. XR is the way to go, and Apple is going to sell lots of things.