Apple once again dominated Christmas smartphone activations in the US, according to new data from Flurry Analytics. The data indicate that the iPhone accounted for nine of the ten best smartphone activations on Christmas Day this year, even though the total activations were down compared to 2019.
Interestingly, the iPhone 11 was the most popular iPhone activated on Christmas Day, followed by the iPhone XR and iPhone 12 Pro Max. However, compared to the previous 7-day average of activations, the iPhone XR was flat, indicating that it was not necessarily a popular gift, but that it is still a strong seller in Apple̵
The iPhone 11 was the most activated device on Christmas Day, with activations 5% higher compared to the 7-day average between 18 December and 24 December. In the case of the iPhone XR, the number of activations on Christmas Day was relatively similar to the following 7-day average, which means that it was not necessarily a popular gift for Christmas, but is still a popular smartphone for Apple customers.
Another interesting treat from the analysis is that the iPhone SE saw the largest Christmas day wave compared to the previous 7-day average. Activation of iPhone SE increased by 34% on Christmas Day compared to the previous 7-day average. The iPhone 12 mini is nowhere to be found on the list this year, and provides more fuel for claims that it is a pretty niche product for Apple.
Particularly absent from this year’s list is the flagship iPhone 12 mini, which brings the features of the iPhone 12 into a smaller device. However, with a discount of only $ 100 compared to the iPhone 12, the mini version has not yet caught the attention of consumers.
Overall, new smartphone activations on Christmas Day this year were down 23% compared to Christmas Day in 2019. This can be attributed to a number of factors, including the economic impact of the COVID-19 pandemic:
Activations this year are 23% lower than the year before, probably due to financial difficulties caused by COVID-19. Another possibility is that because Americans were encouraged to stay home and limit family gatherings, smartphone gift giving could be more spread over the days before and after Christmas. Note that we report the whole month of December just after the New Year to get a more complete picture.
You can find the full report on the Flurry Analytics website. Did you unpack a new iPhone this holiday season? Let us know in the comments!
FTC: We automatically use affiliate links for revenue. More.
Check out 9to5Mac on YouTube for more Apple news: