The latest survey from Consumer Intelligence Research Partners (CIRP) shows that all four iPhone 12 models accounted for 63% of total iPhone sales in the United States in the quarter ended June 2021.
The highest end of the iPhone 12 Pro Max tied to the year-old iPhone 11 for the largest share of any model at 23%, while the iPhone 12 mini and iPhone XR had the smallest share, each at 5%, according to CIRP. As pandemic-related restrictions ease in the United States, the Chicago-based research firm said that increased spending was correlated with consumers switching to more expensive iPhone models.
“Apple did very well when it came out of the COVID-19 pandemic,” said Josh Lowitz, one of the founders of CIRP. “Increased consumption consumption correlated with consumers switching to more expensive iPhone models as they retired older phones and shopped more at Apple’s own stores to buy these iPhones.”
The switch to more expensive models resulted in the iPhone’s average selling price in the US rising to $ 869 in the June 2021 quarter, Lowitz added.
The research note also indicates that Apple experienced a significant increase in iPhone sales through retail, including both physical stores and online. In the June 2021 quarter, 27% of iPhone sales in the United States were completed through Apple, compared to an earlier high of 21% in September 2020, according to CIRP.
CIRP bases its findings on the survey among 500 customers in the US who bought an iPhone, iPad, Mac or Apple Watch in the period April-June 2021.