When the iPhone 12 series was introduced, special attention was given to the iPhone 12 mini. Finally, people who wanted a smaller form factor had a device that did not compromise performance. But no matter how much praise is collected on the device, sales have apparently been below expectations.
William Yang of JP Morgan, via AppleInsider, has reportedly revised its iPhone 2121 build plan mix. Apparently, demand for the iPhone 12 mini continues to be weak by Apple standards, prompting Yang to cut expectations for the number of builds by 11 million units. Yang apparently claims that Apple can stop production of the device in the second quarter of this year if things do not turn around.
A separate report from Counterpoint Research (via Reuters) has revealed similar findings. The iPhone 1
In any case, the iPhone 12 mini is a great smartphone. And with a starting price of $ 700, it’s relatively affordable for flagship iPhones. However, the data may underline how the smartphone market has largely developed beyond the smaller form factor. Sure, the iPhone 12 mini may be easier to hold and put in a pocket, but the smaller screen size is not so nice to use when watching video or playing games. And the smaller form factor means a smaller battery.
To be fair, the iPhone 12 mini only went on sale in November. And it was launched in the middle of a pandemic. However, the iPhone 12 Pro Max is selling quite well, with Yang revising its expectations for iPhone 12 Pro Max sales by 11 million units. Apple does not report device sales for any of the products, so we never get official figures. Although iPhone 12 mini sales are lower than Apple expected, they may still be high by other manufacturing standards.