Mario dies March 31st
– Omega (@Omega__Aurora) March 21, 2021
Despite confusion from fans – who would love to have the opportunity to buy or play games after the random cut – Nintendo really keeps their weapons on this. The company recently formally reminded fans of the removal, and VGC reports that Nintendo’s official Tokyo store will even pull physical copies of Super Mario 3D All-Stars off the shelves by date.
Tellingly, even Nintendo seems to understand the confusion this causes, ending the reminder of removal by assuring fans that other Mario games like Super Mario 3D World + Bowser’s Fury and Mario Kart Live: Home Circuit will continue to be sold after 31 March. is of course the possibility that the affected games will be re-released in non-anniversary form after March 31, but Nintendo made no attempt to, you know, inform anyone about it if that is going to be the case.
All Mario games disappear on March 31 because Nintendo kills him
– Michael Spiese (@MichaelSpiese) March 20, 2021
The closest we have come to a justification behind all this came from Nintendo of America President Doug Bowser, who told Polygon that it was intended as a “celebration”, and (thankfully) made it clear that “it is not [a] strategy that we are going to use a lot, but it is one that we thought was very unique for the anniversary itself. fact.
So, with a lack of information, the Nintendo community has come to a single, unchanging conclusion: Mario will die on March 31. She can sound wild, but it somehow makes more sense than Nintendo just deciding to stop people from buying or playing things they made without explanation.
Luigi: We live our lives that take every second for granted.
Mario: But what would you do if you knew how much time you had left?
Just a few days left before we say goodbye to Mario … forever …
Unus Marius # mario35 # mariomemories # march31 # Nintendo # UnusAnnus pic.twitter.com/jV8j786B9T
– Kenton Draws Stuff (@ ken10drawsstuff) March 22, 2021
The meme has hung through the months since the cut-off on March 31 was announced, but as we enter the final days before the deadline, interest has increased. Google Trends reports that searches for “Mario dies” reached a year far in the US last week, and Twitter and Reddit see the term fly around more and more. You can probably expect it to continue to grow until March 31 itself.
It’s a very stupid meme, but it speaks to the broader problem of Nintendo’s messages here. The company has done so little to explain its decisions to fans that they have taken matters into their own hands, and come up with an answer to the question that Nintendo probably does not like being out there that much. If only it had taken time to give a little more context, it might not have been so clear clear that Mario is on his way to the great Boo Mansion in heaven.
I mean, it’s not like Nintendo has not been here before – it killed Luigi once.
Joe Skrebels is IGN’s CEO of News. Follow him on Twitter. Got a tip for us? Want to discuss a possible story? Send an email to firstname.lastname@example.org.