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Internet dubs 31 March the day Mario dies

It’s just over a week until Nintendo – for reasons that it still has not explained satisfactorily – removes Super Mario 3D All-Stars, Super Mario Bros. 35, Game & Watch: Super Mario Bros., and Super Mario Bros. 35th Anniversary merch collection from sale. It is a bizarre situation that the internet has tried to rationalize it by deciding that March 31 is actually the day Mario will die. Last year, Nintendo released a series of products to celebrate Mario’s 35th anniversary, with the bizarre caveat that they would not want to sell them beyond March 31, 2021. In the case of the platformer-fighting royale, Super Mario Bros. 35, the game will not even be playable after that date, and Super Mario Maker on the Wii U will also cease leveling on the day. Oddly enough, the NES re-release, Fire Emblem: Shadow Dragon & The Blade of Light, will also be removed from sale on March 31
(maybe it’s Mario’s favorite game?).

Despite confusion from fans – who would love to have the opportunity to buy or play games after the random cut – Nintendo really keeps their weapons on this. The company recently formally reminded fans of the removal, and VGC reports that Nintendo’s official Tokyo store will even pull physical copies of Super Mario 3D All-Stars off the shelves by date.

Tellingly, even Nintendo seems to understand the confusion this causes, ending the reminder of removal by assuring fans that other Mario games like Super Mario 3D World + Bowser’s Fury and Mario Kart Live: Home Circuit will continue to be sold after 31 March. is of course the possibility that the affected games will be re-released in non-anniversary form after March 31, but Nintendo made no attempt to, you know, inform anyone about it if that is going to be the case.

The closest we have come to a justification behind all this came from Nintendo of America President Doug Bowser, who told Polygon that it was intended as a “celebration”, and (thankfully) made it clear that “it is not [a] strategy that we are going to use a lot, but it is one that we thought was very unique for the anniversary itself. fact.

So, with a lack of information, the Nintendo community has come to a single, unchanging conclusion: Mario will die on March 31. She can sound wild, but it somehow makes more sense than Nintendo just deciding to stop people from buying or playing things they made without explanation.

The meme has hung through the months since the cut-off on March 31 was announced, but as we enter the final days before the deadline, interest has increased. Google Trends reports that searches for “Mario dies” reached a year far in the US last week, and Twitter and Reddit see the term fly around more and more. You can probably expect it to continue to grow until March 31 itself.

It’s a very stupid meme, but it speaks to the broader problem of Nintendo’s messages here. The company has done so little to explain its decisions to fans that they have taken matters into their own hands, and come up with an answer to the question that Nintendo probably does not like being out there that much. If only it had taken time to give a little more context, it might not have been so clear clear that Mario is on his way to the great Boo Mansion in heaven.

I mean, it’s not like Nintendo has not been here before – it killed Luigi once.

Joe Skrebels is IGN’s CEO of News. Follow him on Twitter. Got a tip for us? Want to discuss a possible story? Send an email to newstips@ign.com.

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