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Instagram accidentally hid likes for some users



“We have tested a new experience to hide likes on … posts,” a spokesman for Facebook (FB), who owns Instagram, told CNN Business. “We inadvertently put more people to the test today, which was a mistake – we are solving this problem and restoring such counts to these people as soon as possible.”

Several users reported seeing the change on their profiles on Tuesday, with the number of likes replaced with the phrase “and others.”

Instagram has been running limited tests of this change for years – in 2019 the company said it would start removing the number of likes from a limited number of accounts in Canada. Instagram has not provided a timeline for when they expect hidden likes to roll out a lot.

Although followers could not see the total number of likes a post received, the owner of the account could still, Instagram said at the time. Users can click to see a full list of accounts who liked the post, but they could not see a number that highlights how many people liked it.

Instagram framed the move as a way to help reduce the pressure to gather likes on the platform. Likes, which appear as hearts on Instagram, are often used as a measure of popularity.

CNN Business’ Kaya Yurieff contributed to this report.


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