Several users reported seeing the change on their profiles on Tuesday, with the number of likes replaced with the phrase “and others.”
Although followers could not see the total number of likes a post received, the owner of the account could still, Instagram said at the time. Users can click to see a full list of accounts who liked the post, but they could not see a number that highlights how many people liked it.
Instagram framed the move as a way to help reduce the pressure to gather likes on the platform. Likes, which appear as hearts on Instagram, are often used as a measure of popularity.
CNN Business’ Kaya Yurieff contributed to this report.