It was just a matter of time. I have been covering air purifiers for WIRED for a long time, and Ikea’s absence in the market grew more and more noticeable. The brand’s delay became especially known last year, when the market for air purifiers inflated amid the hell of fire and coronavirus. Suddenly everyone wanted cleaner air indoors.
As the saying goes: Better late than never. Ikea Förnuftig is sold in the USA today (the foreign market got it earlier this year), and no, even though it has a funny name and today is April 1, it is not an April Fool’s joke. Reasonable costs $ 55, and you can choose your suitcase color, as long as you choose black or white. The woven grille on both models is gray. Reasonable fabric wadding design is reminiscent of Ikea̵
Most air purifiers look pretty disgusting – like the kind of weird plastic machine you find in the school gym when you skip class. But Reasonable looks sharp, and since it measures about 12 x 18 inches, it does not take up much space. It is very thin at 4.5 inches deep, and if you want, you can ditch the floor stand and mount it horizontally or vertically on a wall. Very few other air purifiers can be mounted on a wall.
Reasonable has a delivery rate (CADR) of 130 cubic meters per hour, which makes it what I call an “air purifier for the bedroom.” CADR is an industry standard measure of how efficiently a device can filter the air in a room in one hour. Without getting bored with the details, that assessment means that Reasonable is a good choice for small rooms such as bedrooms or small home offices. If you are buying a unit for a larger room, I suggest you choose one of the larger air purifiers in the living room from the air purifier guide instead.