At the WWDC keynote on Monday, Apple announced that iCloud will have a premium subscription level called “iCloud +”, which includes tent pole privacy features such as Private Relay and Hide My Email. Another feature included in iCloud + that was not discussed in the keynote is the ability to create a custom email domain name.
From Apple’s iOS 15 features preview page, under the iCloud + section:
Custom email domain
Customize your iCloud email address with a custom domain name, and invite family members to use the same domain with iCloud email accounts.
Essentially, what this means is that when iCloud + launches, Apple will allow users to change their iCloud email address completely. For example, the email address email@example.com may be changed to firstname.lastname@example.org, except for the icloud domain reference for a more personal or business look.
In addition, Apple will allow users to invite family members to use the same domain name with their own iCloud Mail accounts, although it is not yet clear if family members need to be part of Family Sharing for this to work.
For users of Microsoft 365, Google Workspace, and other email providers, this type of email address personalization has been available for a long time, so that Apple could eventually reward some customers away from the competition with this move. It remains to be seen if custom email domains for iCloud Mail will have certain restrictions that rivals do not specify, though.
We have contacted Apple for more information. Regardless, expect more details as we approach the launch of iCloud + in the fall.