According to new data from the market research companies IDC, Canalys and IHS Markit, Huawei Apple exceeded when it came to devices shipped for the second quarter of 2018. Huawei is now in second place among the world's best smartphone providers, knocking Apple down to third for the first time in seven years.
Both IDC and IHS estimate that the Chinese company sold 54.2 million units during the period, while Canalys puts the figure at an even 54 million. Huawei's growth, which ranges from 41 percent to 44 percent of the year, gives the smartphone manufacturer a share of 15.7 percent of the global market. This is in relation to Apple's 12.1 percent market share, quoted by IDC.
Apple on Tuesday reported its best junk quarter ever and recorded $ 53.3 billion in revenue on the back of 41.3 million iPhone sales. Although iPhone store sales increased by only one percent, unit sales increased 20 percent year-round on a stronger mix of premium-priced phones like the iPhone X. It was Apple's most expensive phone that maintained its position as the company's best performer, which helped drive average selling price to $ 724, up from $ 606 a year ago.
Yet, as is often the case with low cost consumer electronics, Huawei managed to exaggerate Apple in terms of pure quantity.
"The continued growth of Huawei is at least impressive, and it is the ability to move into markets where, finally, the mark was largely unknown," said Ryan Reith, Program Director with IDC's Worldwide Mobile Device Trackers. worth noting that Apple moved into the top position of each of the last two holiday quarters after the product update, so we're likely to see continued movement among top ranked companies in 2018 and beyond. For most markets, ultra-high end ($ 700 +) competition is largely a combination of Apple, Samsung and Huawei, depending on geography, and this is not likely to change much in the short term. "
Samsung led the package of 71.5 million smartphone shipments to take 20.9 percent of the market, a 10.4 percent contraction last year, said IDC. Canalys found a slightly higher figure for the South Korean manufacturer of 73 million units sent , while IHS estimates that Samsung's performance was 70.8 million phones.
After Apple, Xiaomi and Oppo, respectively, were 31.9 million and 29.4 million units were sent for the quarter, according to IDC. Xiaoma's growth represents a change in 48.8 percent from the same time last year, while Oppo had a profit of 5.1 percent.
Overall, the IDC smartphone market found a contract of 1.8 percent last year, and echo the latest findings from other market research firms of a wider downturn.
During an investor conference call on Tuesday, Apple CEO Tim Cook said that smartphone market fluctuations believed the segment's true health. When asked to comment on the latest figures, Cook said he believes smartphone market one is "very healthy."
"I think it's actually the best market in the world to help anyone in the business we are in, Sa Cook. "It's a huge market and, if it grows, from our point of view, whether it grows 1 or 2 percent, or 5 or 6 percent, or 10 percent, or shrinks 1 or 2 percent, it's a good market because it's just is big. "