A 30-second ad for the phone has a pair. The man wants to take a quick self-esteem, but because she is at home, she has no make-up, so she is not on board. Enter Nova 3 and its beautiful AI feature so it looks like she has a full face on makeup. A wonderful selfie follows. See!
So far, so innocent (well, apart from the whole story about women who need a makeup filter, but it's another story). But it's all gone south of Huawei because the ad actress, Sarah Elshamy, posted some back-scenes-snaps of the movie on her Instagram account. And it turns out that wonderful self-esteem was actually captured by a big big DSLR, and not actually Nova 3. As the page below shows, the guy holds the supposed seller in the typical arm's extended position indeed. .. nothing. Whoops.
Huawei did not explicitly say that the ad was shot on Nova 3 and of course It is well accepted that advertising is a land of smoke and mirrors and probably not so big a deal in the big order of things – Companies adapt the truth all the time to peddle their goods. But this is just deliberately misleading. And quite embarrassing to the company too. We have reached Huawei to comment on this, although you may expect a statement similar to that issued after the P9 failure, where the company grew lyrically about its intentions of "inspiring society".