Another analyst has Huawei overtaking Apple in the global smartphone rankings for the second quarter of this year. The latest figures from Gartner put Huawei forward on sales to end users in Q2.
In total, Gartner says retail sales of smartphones to end users increased by 2% in the quarter to reach 374 million units.
The analyst points out the Chinese smartphone maker with a market share of 13.3%, saying it sold ~ 49.8M units in the quarter, up from 9.8% in the year before the quarter – before Apple, as it expects , took a market share of 11.9% 12.1% in Q2 2017) and sold ~ 44.7 M iPhones.
According to Gartner's figures, Samsung also lost a share last year. It declined by 12.7% in the quarter.
The Galaxy smartphone maker retained its No. 1 spot in the ranking, with 19.3% in the second quarter (vs 22.6% in the corresponding quarter of last year) and ~ 72.3 million units sold. Although Gartner notes that it is being pushed by "ever-increasing competition from Chinese manufacturers", while lowering the demand for its flagship pushes profitability. Not a happy combination.
Huawei has been one of a handful of Chinese OEM customers over the last few years, focusing on the development of a weak global smartphone market. And Gartner's data indicate that Huawei's smartphone sales increased 38.6 percent in the second quarter.
As we mentioned earlier this month, when other analysts reported Huawei that exceeded Apple on smartphone broadcasting in Q2, the handset manufacturer has built speed for its middle range Honor Handset brand while performing solidly in premium end, with devices such as P20 Pro still copypasting Apple's iPhone X Notebook Screen Design in that case.)
"Huawei continues to bring innovative features into its smartphones and expand its smartphone portfolio to cover larger consumer segments," said Research Director Anshul Gupta in a statement. " Investment in channels, branding and positioning of Honor devices helped drive sales. Huawei sends its Honor smartphone to 70 markets worldwide and emerges as Huawei's most important growth driver. "
For Apple, the quarter was a flat (0.9% growth), although it can be expected given Cupertino structuring its mobile release cycle around a big-bang annual smartphone update this fall, in front of the vacation quarter, instead of dropping devices throughout the year.
However, Gupta noted that Apple is also facing increasing competition from Chinese brands, which in turn is pushing the company to innovate its handsets to keep increasingly demanding consumers happy by delivering "improved value" in exchange
And recent reports have suggested that Apple prefers a series of iPhone design changes for the fall, including a blast of color.
"The demand for iPhone X has begun to brake much sooner than when other new models were introduced , "he added and heard another concern about Apple.
Fourth placed Chinese OEM Xiaomi is a device manufacturer that puts pressure on long-term smart players in the smartphone market. In Q2, Gartner estimates that the company sold ~ 32.8M units, which themselves had a market share of 8.8% from 5.8% in the quarter.
The analyst's data also shows that Google's Android operating system further expands its leadership over Apple's iOS in Q2, securing 88% market share versus 11.9% for iOS.
While the smartphone market is no longer a single duopol on the front of the device, with Huawei elbowing past Apple to put the second place in global rankings,
And Gartner's data now records the "other" smartphone OSes category at a market share of 0 , 0%, down from 0.1% in the year since the quarter …