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How to Advertise New Video Games – Reader's Feature



The Oldest Scrolls VI – Not Out Soon

A reader looks at how publishers reveal new video games and who does the best, from Bethesda to Nintendo …

Before I begin this semi-rant, I'd like to say that I'm aware that nothing with video games is in anyway important. They are, by design, a trivial form of entertainment, and it really worries me when they seem to be the most important concern in people's lives. Even though I think it's really just the Internet, it enlarges everything and you can see exactly the same positions in movies, comics and music discussions. And heck, probably gardening and crochet for all I know.

That said, there are two things that really annoy me about computer games, and two of them intersected in GC's recent interview with Bethesda's spokesman Pete Hines. I found this interesting on a number of levels, not least because these issues are very rarely discussed by publishers. The issues are publication dates and previews.

We all know how crazy release dates are, with several big games that are often released the same day or week, and most of all major name games are all released during a three month period at the end of the year. Not only is this madness about money and time, but it also guarantees that smaller, less common games are being released ̵

1; something that has happened several times with Bethesda games like Dishonored 2 and Wolfenstein II.

Unfortunately, Pete Hines refused to really acknowledge this as a problem, although he reluctantly admitted that Wolfenstein II had not sold as well as it could have. His only defense of the exercise was bizarre that things have always been such, which seems like a shocking lama excuse to continue anyway. So if the company most affected by the exercise does not show a hint of change, I do not think anyone else will.

The second issue is preview and when you want to reveal a game. Again, Bethesda is the perfect people to comment on this as they inspired the recent jaw to announce a game just six months before the release. They never really explained why, but the assumption is a blend of not having people get used to a game before the release and … will hide something that's not that good. (Fallout 4 was the first game that was treated in this way and while the game was fine at the end, the graphics were very disappointing, as I think they were trying to hide.)

But at E3, Bethesda changed the tactics and announced Starfield and The oldest rolls VI while it is suggested that they would not be out for years and probably not for the next nuisance. Again, they did not really explain themselves (and this is not one of Pete Hines talking about the topic while it does not really give a response, much better than most publishers do) beyond the idea that they were tired of people asking about the games.

I've heard someone say they do not want spoilers and it's "obvious" that a new older Scrolls came, but I think the little showmanship on the E3 was well worth it. Nothing was given away at the exposition, the implication is that we will not hear about it for a year or so at least (so no constant drip of information), but now we know exactly what Bethesda Game Studios is working on. 19659004] I suppose the argument against doing this is that people as a surprise but I do not feel Fallout 4 really came as a surprise, it just felt a bit shady and I ended up caring more about the quality than I would otherwise have. 19659004] You could see Microsoft struggling with these issues on the E3, where they sort of announced some games but did not want to admit that none of them came out on Xbox One. If all things were equal, even though I would have preferred that they had announced Fable IV and what else they worked with then when they did not, they really did not care about anything – something that certainly has been true for Microsoft last years.

Surprisingly, Nintendo seems to have the best balance lately, as they have announced long-term projects (Metroid Prime 4 and Bayonetta 3) only once, like Bethesda, and did not bring them back up. So this week, they have also announced medium-term projects (Luigi's Mansion 3 and Animal Crossing) that are coming next year, with a bit more of a hint of what they will look like. And they have smaller projects, such as New Super Mario Bros. U port, as they have announced just a few months before the release.

To me this is the perfect way to do things and I hope other companies follow. And yes, you read it right: I ask Nintendo for their marketing and say that other companies should follow them. Really, we live in strange times …

By reader Sanza

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