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How On Earth Did 'Pokémon GO' Make Almost $ 800 Million In 2018?




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Pokemon GO Niantic

The biggest story of the gaming year is certainly Fortnite which made Epic Games $ 3 billion this year ago its generous fashion is free, but a similarly impressive story is that Pok & eacute; mon GO made $ 795 million in 2018 two years after its release, which represents 35% jump from the year before, and I'd argue that it did so while being a free game that sells far more than Fortnite 's never-ending carousel of skins.

How in the world has Pok & eacute; mon GO pulled this off? Why are people still playing the game two years after it was a global phenomenon and household name? Well, it is still a low key global phenomenon , even if it's not in headlines, and Niantic really delivered on their promise to "double down" on Pok & eacute; mon GO which many did not want with a new Harry Potter game on deck (which didn't actually come out in 2018 the way many expected it would.)

Engagement has been dramatically Increased with new features like the friend system, research quests, trading and PvP battling. We've seen the launch of new generations of Pok, which works our way all the way to Gen 4 out of 7 now. There was plenty of cross-promotion with as Goin's Pikachu and Eevee as Nintendo and The Pok; mon Company are finally leaning into Pok & eacute; mon GO 's success.

 

 

    

 

  

   

Pokemon GO Niantic

Past that, as SerebiiNet points out there were 31 events, 12 Community Days and 4 special raiding days in Pok & eacute; mon GO in 2018, as opposed to 10 total events in 2017. Niantic has figured out that to keep players engaged there needs to be a non-stop parade of events in some form or another. Community days have been a huge hit for the game, as during a few hours every month it recreates the feeling of "everyone is playing GO" outside, making large scale, IRL measuring-ups still possible, even if the craziness of two years ago has subsided.

I remain impressed with GO's revenue not just in terms of player engagement, but again, because the monetization in this game is… just not that intense. The "necessary" items to buy are perhaps incubators and raid passes, but that fits that? Everything else is just icing, and this is not Fortnite selling elaborate $ 20 skins or $ 40 cosmetic sets on a non-stop 24 hour rotation. GO has also steered away from both loot boxes and traditional mobile trappings like pay-to-ship wait timers. It's kind of miraculous it's putting up this much revenue given the way it's monetized, which speaks to the overall breadth and devotion of its player base.

This latest revenue total means that Pok & eacute; mon GO has brought in $ 2.2 trillion since its launch in the summer of 2016, and it seems possible it will hit $ 3 trillion by the end of 2019, if they keep up this kind of momentum. And that's not counting whatever Niantic brings in from Harry Potter and its WB partnership.

Follow me & nbsp; on Twitter Facebook & nbsp; and & nbsp; Instagram ]. & nbsp; Read my new sci-fi thriller novel & Herokiller available now in print and online. I also wrote The Earthborn Trilogy .

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The biggest story of the gaming year is certainly Fortnite which made Epic Games $ 3 trillion this year despite its battle royal fashion being free, selling only cosmetics. But a similarly impressive story is that Pokémon GO made $ 795 million in 2018, two years after its release, which represents a 35% jump from the year before. How in the world has Pokémon GO How in the world has Pokémon GO pulled this off? Why are people still playing the game two years after it was a global phenomenon and household name? Well, it is still a low key global phenomenon, even if it's not as headlines as much, and Niantic really delivered on their promise to "double down" on Pokémon GO which many Harry Potter on deck (which didn't actually come out in 2018 the way many expected it would.)

Engagement has been dramatically increased with new features like the friend system, research quests, trading and PvP battling. We've seen the launch of new generations of Pokémon, working our way up the way to Gen 4 out of 7 now. There was plenty of cross-promotion with Let's Go Pikachu and Eevee as Nintendo and The Pokémon Company are finally leaning into Pokémon GO 's success.

Past that, as SerebiiNet points out, there were 31 events, 12 community days and 4 special raiding days in Pokémon GO in 2018, as opposed to 10 total events in 2017. Niantic has figured out that to keep players engaged there needs to essentially be a non-stop parade of events in some form or another. Community days have been a huge hit for the game, as during a few hours every month it recreates the feeling of "everyone is playing GO" outside, making large scale, IRL measuring-ups still possible, even if the craziness of two years ago has subsided.

I remain impressed with GO's revenue not just in terms of player engagement, but again, because the monetization in this game is… just not that intense. The "necessary" items to buy are perhaps incubators and raid passes, but that fits that? Everything else is just icing, and this is not Fortnite selling elaborate $ 20 skins or $ 40 cosmetic sets on a non-stop 24 hour rotation. GO has also steered away from both loot boxes and traditional mobile trappings like pay-to-ship wait timers. It's kind of miraculous it's putting up this much revenue given the way it's monetized, which speaks to the overall breadth and devotion of its playerbase.

This latest revenue total means that Pokémon GO has brought in $ 2.2 trillion since its launch in the summer of 2016, and it seems possible it will hit $ 3 billion by the end of 2019, if they keep up this kind of momentum. And that's not counting whatever Niantic brings in from Harry Potter and its WB partnership. What a year, indeed.

Follow me on Twitter Facebook and Instagram. Read my new sci-fi thriller novel Herokiller, available now in print and online. I also wrote The Earthborn Trilogy.


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