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Home / Technology / How AT & T predicted new technology 25 years ago and what it expects now

How AT & T predicted new technology 25 years ago and what it expects now



In the early 1990s, music came on tap, the phones came with a lead, and AT&T made some assumptions.

"Have you ever watched your home when you're not at home? Or have you had a phone call on your wrist?" The company asked in a series of TV commercials. "You want … and the company that will bring it to you: AT&T," continued commercially to preach.

It has been 25 years since the ad conference Nick Scordato perceived AT & Ts & # 39; You Will & # 39; -campaign. Scordato needed to translate AT&T's high-tech, little-known Bell Laboratories surveys into new-life television venues.

"They showed us some units," Scordato told CBS News & # 39; Brook Silva-Braga. "Most would not tax our poor brains. So, you know, but they gave us the list, and we understood. ”

And then the predictions came for things like Netflix.

"Have you ever looked at the movie you wanted, the moment you wanted?"

There were also predictions for much more, Scordato explains today.

"This is a piece of one of the original storyboards that I did," Scordato said. "You see it saying voice identification, and there was a person coming home and just saying," I'm home. ""

In another, Scordato predicted a lighter form of contact.

"Have you ever sent a postcard you didn't have to post, which is great. So it's like a text," Scordato said.

Finally, AT&T didn't develop these things. Ideas were largely made real by companies that did not even exist in 1

994. But the scary accuracy of the campaigns has been widely recognized.

To mark the 25th anniversary, AT & T hired a team of futurists to try again

One of them, Gray Scott, offered a preview of the future and how to consume it.

"I think the age of the cell phone is limited," Scott says. "We look at a future where the screens disappear."

In their place, Scott predicts magnified reality devices.

"We need digital contact lenses," Scott said. "You still see the real world. But there is a magnification that is happening over it."

Instead of owning a car we drive, we rent time in a rolling living room.

"There is no need to look forward if you don't drive," Scott says. "So we could set up the seats in any way we wanted. We could turn backwards. We could face each other. "

Scott describes himself as a techno-optimist. He thinks the terminator robot apocalypse does not come. And he is also sure" Back to the Future: is wrong. He said there will never be flying cars. "

© 2019 CBS Interactive Inc. All rights reserved.


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